Social Media Manager

Ugaoo Agritech Pvt Ltd; Pune District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Ugaoo Agritech Pvt Ltd in Pune seeks a data-driven Social Media Lead to elevate our digital presence with a robust strategy across Instagram, YouTube, Facebook, Pinterest and LinkedIn. You will own the social calendar, craft engaging campaigns, and manage day-to-day platform operations while translating our mission into authentic brand storytelling.

You will develop compelling campaigns, oversee production, engage audiences, and analyze metrics to continuously improve reach and conversions.

Qualifications

• 5+ years of proven experience as a Social Media Lead or similar.
• Deep knowledge of Instagram, YouTube, Facebook, Pinterest analytics.
• Exceptional copywriting and visual storytelling abilities.

Responsibilities

• Develop and execute a robust social media strategy across multiple platforms.
• Create and oversee content (Reels, Carousels, Stories, videos) and manage production.
• Engage with communities, respond to comments, and build a loyal following.
• Lead campaigns for product launches, campaigns, and promotions.
• Track metrics and optimize strategies based on insights.

Skills

Strategic thinking

Social media analytics

Content creation

Brand storytelling

Tools

Instagram

YouTube

Facebook

Job description

We are looking for a highly creative and data-driven Social Media Lead to take our digital presence to the next level. In this role, you will work closely with the Communication, Art and all revenue teams to create a solid social media calendar. You will be the one balancing out business and story telling requirements on our social channels while knowing that each platform needs a different approach. You will craft compelling campaigns, manage day-to-day platform operations, and translate our mission of Ugaoo becoming the most loved gardening brand in India!

What you'll be doing

• Develop and Execute Strategy: Design and implement a robust social media strategy across Instagram, YouTube, Facebook, Pinterest, LinkedIn to align with overall business goals and brand love.
• Content Creation & Curation: Ideate, write, and oversee the production of high-quality, visually appealing content (Reels, Carousels, Stories, and videos) tailored to the plant care and home decor niche. You are happy to appear on camera, shoot, edit and handle everything yourself, OR you can delegate these tasks to the respective teams.
• Community Building: Actively engage with our audience by responding to comments, troubleshooting basic plant care questions, and fostering a loyal, passionate community of plant parents. Not literally ORM, but engaging with the gardening community as UGAOO.
• Campaign Management: Lead the social rollout for new product launches, seasonal gardening campaigns, and promotional events.
• Trend Spotting: Stay ahead of social media trends, algorithm updates, and viral audio to ensure the brand remains culturally relevant and innovative.
• Analytics & Reporting: Track key performance indicators (follower growth, engagement rate, click-throughs, and conversions), analyze the data, and optimize future strategies based on insights.

You have

• 5+ years of proven experience as a Social Media Lead or in a similar role, preferably within the D2C, lifestyle, or home decor sectors.
• In-depth knowledge of Instagram, YouTube, Facebook, and Pinterest algorithms, best practices, and analytics tools.
• Exceptional copywriting skills with a knack for brand storytelling. A keen eye for aesthetics, photography, and short-form video editing.
• Strong ability to interpret social metrics and translate them into actionable business recommendations.
• Ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and adapt quickly to shifting trends.
• A genuine interest in indoor plants, gardening, and sustainable living is a massive advantage.