Assistant Content Manager

Ugaoo; Maharashtra; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

Ugaoo is seeking a Content Manager to own how the brand shows up across digital platforms, merging storytelling, strategy, and production to engage and convert audiences.

The role sits at the intersection of content, brand, and production, requiring 5-7 years of experience and a strong eye for visual storytelling, with emphasis on data-driven decisions and cross-functional collaboration.

Qualifications

• 5-7 years of experience in content, social media, or brand roles.
• Strong understanding of content strategy, production, and platform dynamics.
• Experience working with D2C or lifestyle brands is a strong advantage.
• Ability to balance creative thinking with data-driven decision-making.
• Good eye for visual storytelling and attention to detail.
• Strong collaboration and communication skills.
• Comfortable working in a fast-paced, execution-focused environment.

Responsibilities

• Own and drive Ugaoo's social media presence across platforms like Instagram and YouTube.
• Plan and execute content calendars with a strong focus on relevance and engagement.
• Analyze performance to understand what's working and optimize accordingly.
• Build and nurture a community through consistent and thoughtful interaction.
• Conceptualize and execute content shoots (photo and video).
• Create mood boards and guide the overall visual direction of content.
• Collaborate with designers, editors, and external partners for execution.
• Write scripts and oversee storytelling across formats.
• Develop content strategies aligned with business and marketing goals.
• Ensure all content ladders up to larger campaigns and brand objectives.
• Identify trends and opportunities to keep content fresh and relevant.
• Maintain consistency across all content touchpoints.

Skills

Content strategy

Social media management

Brand management

Visual storytelling

Data-driven decision making

Team collaboration

Job description

About Us

Ugaoo is India's leading gardening and home-grown lifestyle brand, building a deeper connection between people and plants. What started as a horticulture-first business has evolved into a full-stack D2C ecosystem, with our website serving as a key growth engine where customers across the country discover plants, gardening essentials, and plant care solutions. Alongside our D2C platform, Ugaoo also reaches customers through select offline (Retail, Corporate Gifting, Services & Maintenance) and marketplace channels. As we continue to scale, our focus remains on building a category-defining brand that makes gardening accessible, enjoyable, and aspirational for modern consumers.

Job Summary

We're looking for a Content Manager who will own how Ugaoo shows up across digital platforms—from what we say to how it looks and feels. This role sits at the intersection of content, brand, and production - bringing together storytelling, strategy, and execution to create content that engages and converts.

Social Media Strategy & Engagement

• Own and drive Ugaoo's social media presence across platforms like Instagram and YouTube
• Plan and execute content calendars with a strong focus on relevance and engagement
• Analyze performance to understand what's working and optimize accordingly
• Build and nurture a community through consistent and thoughtful interaction

Production & Visual Direction

• Conceptualize and execute content shoots (photo and video)
• Create mood boards and guide the overall visual direction of content
• Collaborate with designers, editors, and external partners for execution
• Write scripts and oversee storytelling across formats

Content Strategy & Planning

• Develop content strategies aligned with business and marketing goals
• Ensure all content ladders up to larger campaigns and brand objectives
• Identify trends and opportunities to keep content fresh and relevant
• Maintain consistency across all content touchpoints

Requirements

• 5-7 years of experience in content, social media, or brand roles.
• Strong understanding of content strategy, production, and platform dynamics.
• Experience working with D2C or lifestyle brands is a strong advantage.
• Ability to balance creative thinking with data-driven decision-making.
• Good eye for visual storytelling and attention to detail.
• Strong collaboration and communication skills.
• Comfortable working in a fast-paced, execution-focused environment.

Join us, and help shape the future of gardening and grow with us, because Plants Grow People.