Social Media Manager

s 2020 CS Group; Patna; On-site; INR 600,000 - 900,000; Full time

Job summary

CS Groups in Patna, Bihar is seeking an experienced Social Media Manager to lead our social media team, own strategy for 20+ active clients, and drive growth across 8 platforms.

You will manage a team of Social Media Specialists, set content direction, oversee organic and paid campaigns, and be directly accountable for client retention and performance.

This is a leadership role requiring multi-client management, strong communication, and a track record of delivering measurable results.

Qualifications

• 3-5 years of experience in social media management, with supervisory exposure.
• Proven track record of handling 10+ client accounts concurrently.
• Strong expertise in Meta Ads, lead generation, retargeting, and ROAS optimization.
• Deep knowledge of major platforms: Instagram, Facebook, YouTube, LinkedIn, X, Threads, Pinterest.

Responsibilities

• Lead and mentor a team of Social Media Specialists; assign accounts and review work.
• Own the overall social media strategy for each client; onboarding and KPI reporting.
• Oversee content calendars and approve campaigns; manage budgets and bid strategies.
• Review monthly performance reports and present portfolio results to leadership.

Skills

Team leadership

Social media management

Meta Ads

Content strategy

Analytics

Communication

AI tools

Zoho Social

Multi-client management

Tools

Zoho Social

Zoho Projects

Job description

CS Groups has an open social media manager job in Patna, Bihar. Lead and scale CS Groups' social media operations - manage a team of specialists, own strategy for 20+ active clients, and drive measurable growth across 8 platforms. CS Groups is looking for an experienced Social Media Manager to lead our social media team and take full ownership of strategy, execution, and performance across all client accounts. This is a leadership role - you will manage a team of Social Media Specialists, set the content and campaign direction for 20+ active clients, and be directly accountable for growth outcomes and client retention. If you are someone who has already handled multi-client social media management, understands how to build and lead a team, and knows how to combine organic content strategy with paid media to deliver real results - this role is built for you.

Key performance indicators Client retention rate - ensuring satisfaction and long-term relationships across all managed accounts. Team productivity and delivery quality - all specialists meeting their content and reporting deadlines. Organic engagement growth across client portfolios - month-on-month improvement. Paid campaign performance (Meta Ads) - CPL, ROAS, and lead volume targets. Onboarding turnaround - new clients set up and live within the agreed SLA. Monthly performance reports delivered accurately and on time for all client accounts.

What you’ll do

Team Leadership Manage and mentor a team of Social Media Specialists - assign accounts, review work, provide feedback, and support performance. Conduct weekly team check-ins to review content pipelines, flag risks, and resolve blockers. Set internal quality standards for content, reporting, and client communication. Identify training needs and upskill team members on new platforms, AI tools, and ad formats. Client Strategy & Delivery Own the overall social media strategy for each client - platform selection, content themes, posting frequency, and ad strategy. Lead new client onboarding - strategy workshops, platform audits, and content calendar setup. Conduct quarterly strategy reviews with key clients and report on account growth. Handle escalations professionally and ensure client expectations are consistently met. Organic & Paid Oversight Oversee content calendars for all active clients - ensure brand alignment, platform-specific formats, and timely delivery. Review and approve Meta Ads campaigns set up by specialists - targeting, creatives, budgets, and bid strategies. Monitor campaign performance dashboards and guide team on optimisation decisions. Stay ahead of platform algorithm changes and industry trends - brief the team on what to adopt. Reporting & Analytics Review monthly performance reports before client submission - ensure data accuracy and actionable commentary. Present consolidated portfolio performance to leadership on a monthly basis. Identify underperforming accounts and implement corrective strategies proactively.

Growth path

High performers in this role have a clear path to: Senior Social Media Manager - overseeing a larger team and higher-value client portfolio. Head of Social Media - leading the entire social function with full P&L visibility and business development involvement.

About CS Groups

CS Groups is a fast-growing digital marketing and business consultation agency based in Patna. We serve 20+ active clients across industries - delivering Social Media Management, Meta Ads, SEO, Branding, and Digital Strategy. Our team runs on creativity, accountability, and a genuine passion for client growth. We use AI tools, smart automation, and data-driven decision-making to stay ahead - and we're looking for a Social Media Manager who can help us scale this operation.

Top priority:Candidates with proven experience managing a social media team of 2+ members AND a multi-client portfolio with measurable growth results will be given top preference.

Responsibilities

Team Management

• Lead a team of Social Media Specialists - delegate client accounts, review content quality, and coach for performance.
• Conduct weekly 1-on-1s and team stand-ups to track progress and resolve issues.
• Define SOPs for content creation, scheduling, reporting, and client communication.
• Drive team accountability through clear targets and structured performance feedback.

Client Strategy

• Design and own social media strategy for each client in the portfolio - platform selection, content mix, growth goals.
• Lead client onboarding calls - understand business objectives and translate them into social media KPIs.
• Review client satisfaction regularly and implement improvements proactively.
• Upsell relevant services (Meta Ads, Reels content, influencer tie-ups) where appropriate.

Content & Campaign Oversight

• Approve monthly content calendars across all active client accounts.
• Review Meta Ads setups before go-live - audience targeting, creative rationale, budget allocation.
• Monitor live campaigns and guide team on real-time optimisation decisions.
• Ensure Zoho Social scheduling is accurate and consistent for all accounts.

Analytics & Reporting

• Review and sign off on monthly performance reports before client submission.
• Present portfolio-level social media performance to leadership monthly.
• Track cross-account trends to identify best-performing content types and replicate wins.

Requirements

• 3-5 years of experience in social media management, with at least 1 year in a supervisory or team lead role.
• Proven track record of managing 10+ client social media accounts simultaneously.
• Strong expertise in Meta Ads - lead generation, retargeting, A/B testing, and ROAS optimisation.
• Deep knowledge of major social media platforms: Instagram, Facebook, YouTube, LinkedIn, X, Threads, Pinterest.
• Proficiency with Zoho Social, Zoho Projects, and content scheduling tools.
• Comfortable using AI tools (ChatGPT, Claude) for content ideation and drafting.
• Strong analytical skills - ability to read data, identify trends, and make decisions.
• Excellent written and verbal communication - for internal team management and external client interaction.
• Ability to manage and mentor a team while staying hands-on with strategy and delivery.
• Experience with content calendars, brand guidelines, and multi-platform content adaptation.