Social Media Manager

PYTHAL; Panaji; On-site; INR 500,000 - 800,000; Full time

Benefits offered by this job

International exposure

Collaborative work environment

Global markets (India & UAE)

Career growth in digital marketing

Competitive salary & incentives

Lead innovative campaigns

Job summary

PYTHAL in Panaji, Goa, seeks a Social Media Manager to develop and implement cross-platform strategies, create engaging content, and manage communities. The role focuses on driving brand visibility, engagement, and revenue growth through creative storytelling and data-driven decisions.

The ideal candidate is creative, analytical, and experienced in managing influencer partnerships and e-commerce marketing for premium baby and lifestyle brands targeting India and UAE markets.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Experience in Social Media Marketing and SMO.
• Strong copywriting and storytelling skills.
• Knowledge of Instagram Reels, YouTube Shorts, TikTok, and short-form video strategies.
• Experience with influencer marketing and creator partnerships.
• Familiarity with social media analytics tools like Meta Business Suite, Hootsuite, Buffer, Sprout Social.
• Understanding of social media advertising and performance marketing.
• Ability to analyze data and translate insights into actionable strategies.
• Creative mindset with strong visual and branding sensibilities.
• Experience with e-commerce, retail, lifestyle, fashion, baby, or consumer brands is preferred.
• Basic graphic design or video editing skills are a plus.

Responsibilities

• Develop and implement social media strategies aligned with business and marketing objectives.
• Plan, create, schedule, and publish content across Instagram, Facebook, LinkedIn, Pinterest, YouTube and emerging platforms.
• Manage day-to-day social media operations and community engagement.
• Create monthly content calendars and campaign plans for launches and seasonal campaigns.
• Collaborate with designers, photographers, videographers, and content creators.
• Identify trends and opportunities for viral content and platform updates.
• Manage influencer campaigns and collaborations.
• Monitor engagement and respond to inquiries and messages.
• Analyze performance metrics and prepare actionable growth reports.
• Track competitor activities and market trends to identify opportunities.
• Coordinate with performance marketing teams to support paid campaigns.
• Drive brand awareness, engagement, traffic, and sales through social media.

Skills

Social media marketing

Copywriting

Storytelling

Content strategy

Influencer marketing

Analytics

Data-driven

Creative branding

E-commerce marketing

Graphic/video basics

Time management

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Meta Business Suite

Hootsuite

Buffer

Sprout Social

Job description

Panaji, Goa, India On-site | Full-time Social Media Manager

Company Description

PYTHAL is an innovative and dynamic organization dedicated to delivering creative and impactful digital solutions. The company focuses on leveraging technology and creativity to help businesses grow and thrive in the digital era. With a collaborative culture and a commitment to excellence, PYTHAL empowers its team members to achieve professional growth while driving success for clients. We are currently building and scaling a premium baby and lifestyle brand catering to the Indian and UAE markets, offering luxury products designed for modern families. Our focus is on creating memorable brand experiences through exceptional products, compelling storytelling, and innovative digital marketing strategies. Based in the vibrant city of Panaji, Goa, PYTHAL fosters an environment of innovation, creativity, and continuous learning.

Role Description

This is a full-time, on-site role for a Social Media Manager based in Panaji, Goa. The Social Media Manager will be responsible for developing and executing social media strategies that enhance brand visibility, engagement, and revenue growth across multiple platforms. The role involves creating compelling content, managing social media communities, overseeing influencer collaborations, executing campaign calendars, and implementing Social Media Optimization (SMO) techniques. The ideal candidate is highly creative, data-driven, and passionate about building brands through engaging content and digital storytelling.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with business and marketing objectives.
• Plan, create, schedule, and publish engaging content across Instagram, Facebook, LinkedIn, Pinterest, YouTube, and emerging platforms.
• Manage day-to-day social media operations and community engagement.
• Create monthly content calendars and campaign plans for product launches, promotions, and seasonal campaigns.
• Collaborate with graphic designers, photographers, videographers, and content creators to produce high-quality content.
• Identify and leverage social media trends, viral content opportunities, and platform updates.
• Manage influencer marketing campaigns, creator partnerships, and brand collaborations.
• Monitor audience engagement and respond to customer inquiries, comments, and messages promptly.
• Analyze social media performance metrics and prepare actionable reports with recommendations for growth.
• Track competitor activities, market trends, and consumer behavior to identify new opportunities.
• Coordinate with performance marketing teams to support paid social campaigns and lead generation initiatives.
• Drive brand awareness, customer engagement, website traffic, and sales through social media initiatives.
• Support e-commerce marketing efforts by promoting products, campaigns, and customer success stories.

Qualifications

• Proven experience in Social Media Marketing and Social Media Optimization (SMO).
• Strong communication, copywriting, and storytelling skills.
• Experience developing content strategies and managing social media campaigns.
• Knowledge of Instagram Reels, YouTube Shorts, TikTok, and short-form video content strategies.
• Experience with influencer marketing and creator partnerships.
• Familiarity with social media management and analytics tools such as Meta Business Suite, Hootsuite, Buffer, Sprout Social, or similar platforms.
• Understanding of social media advertising and performance marketing is an advantage.
• Ability to analyze data and translate insights into actionable strategies.
• Creative mindset with strong visual and branding sensibilities.
• Experience working with e-commerce, retail, lifestyle, fashion, baby, or consumer brands is preferred.
• Basic graphic design, video editing, or multimedia content creation skills are a plus.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Highly organized, proactive, detail-oriented, and capable of managing multiple projects simultaneously.

What We Offer

• Opportunity to work with fast-growing international brands.
• Creative and collaborative work environment.
• Exposure to global markets including India and the UAE.
• Career growth opportunities in digital marketing and brand management.
• Competitive salary and performance-based incentives.
• Opportunity to lead innovative campaigns and build impactful brand communities.