Social Media Executive

Coffeeza; Goa; On-site; INR 300,000 - 460,000; Full time

Job summary

Coffeeza in Goa is seeking a Social Media Executive to plan and grow the brand presence across platforms through content planning, reels, and influencer campaigns. The role requires hands-on content creation, calendar management and performance tracking to optimize reach and engagement.

You'll work with marketing and design teams to deliver high-quality, on-brand content for Instagram, Facebook and emerging formats, staying ahead of trends and maintaining a cohesive voice.

Qualifications

• 1–2 years of experience in social media & content marketing.
• Strong understanding of Instagram - Reels, Stories and short-form video content.
• Experience coordinating product shoots and influencer campaigns.
• Experience in FMCG, food & beverage, lifestyle or D2C brands preferred.

Responsibilities

• Social Media Content Planning across platforms.
• Coordinate influencer campaigns from planning to execution.
• Plan and execute product photoshoots, reels and short-form videos.
• Coordinate with photographers, designers and internal teams.
• Identify social media trends and adapt to the brand.
• Write engaging captions and web/blog content maintaining brand tone.
• Monitor social media performance and prepare basic reports.

Skills

Social media

Content marketing

Instagram Reels & Stories

Influencer campaigns

Product shoots coordination

Job description

SOCIAL MEDIA EXECUTIVE

Location: Goa (Onsite)

Experience: 1-2 years

Industry: FMCG / Food & Beverage / Coffee / Consumer Brands

About the Role

We are looking for a Social Media Executive to manage and grow our social media/brand presence through content planning, engaging brand communication, product shoots, video content, and influencer campaigns.

Key Responsibilities

• Social Media Content Planning: Develop monthly content calendars across Instagram, Facebook and other social platforms.
• Influencer Campaigns: Identify relevant influencers and creators, coordinate collaborations, share briefs, manage deliverables and follow up on timelines, from planning to execution and performance tracking. Coordinate with agencies when required.
• Assist the marketing team in planning and executing product photoshoots, lifestyle shoots, reels and short-form videos.
• Coordinate with photographers, videographers, designers and internal teams to deliver high-quality content and on time.
• Identify relevant social media trends and adapt them to the brand while maintaining brand consistency.
• Content Writing: Write engaging copy for social media posts, captions, campaigns, website content and blogs/articles, maintaining a consistent brand tone.
• Monitor social media performance and prepare basic reports on reach, engagement, followers and content performance.
• Support the preparation of PR and media communication, ensuring messaging is aligned with the brand.
• Stay updated on competitor activity, emerging content formats and social media trends.

Design Background & Skills

• 1–2 years of experience in social media & content marketing
• Strong understanding of Instagram - Reels, Stories and short-form video content.
• Good content sense with an eye for visuals, trends and storytelling.
• Experience in coordinating product shoots and influencer campaigns.
• Experience in FMCG, food & beverage, lifestyle or D2C brands is preferred.