Social Media Manager

SukhoThai India; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

SukhoThai India in Mumbai is seeking a dedicated Social Media Manager to lead our online presence across Instagram, Facebook and YouTube. This full-time, on-site role will plan and execute content calendars and coordinate with marketing and operations to promote offers and new outlets, maintaining a consistent brand voice.

You will monitor engagement, analyze metrics, respond to followers, and collaborate with designers for creative assets.

Qualifications

• Candidates should possess skills in Social Media Marketing and SMO.
• Candidates should possess skills in Content Strategy and Writing.
• Candidates should possess strong Communication skills, both written and verbal.
• Experience managing brand pages on platforms such as Instagram, Facebook, and YouTube is beneficial.
• Ability to analyze social media metrics, prepare performance reports, and adjust strategies accordingly.
• Strong sense of aesthetics and basic familiarity with creative tools (e.g., Canva or similar) is preferred.
• Prior experience in hospitality, wellness, or lifestyle brands is an advantage.
• Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.

Responsibilities

• Manage SukhoThai’s social media presence across platforms, including planning and executing content calendars.
• Collaborate with marketing and operations teams to promote offers, new outlets, and brand initiatives, ensuring consistent visual and verbal brand identity.
• Daily tasks include monitoring engagement and responding to messages and comments.
• Coordinate with designers and photographers for creative assets.
• Identify trends and collect customer feedback from online channels.
• Propose ideas to strengthen brand awareness and customer engagement.

Skills

Social Media Marketing

Social Media Optimization

Content Strategy

Writing

Communication Skills

Analytics

Creative Tools (Canva)

Hospitality/Wellness Brand Experience

Education

Bachelor’s degree in Marketing/Communications/Media

Tools

Canva

Canva or similar

Job description

Company Description

SukhoThai India, established in 2010, is a premier foot therapy brand inspired by the rich wellness traditions and culture of Thailand. The brand’s name blends "Sukho," from the Sanskrit word for happiness, with "Thai," highlighting its strong connection to Thai spa practices and experiences. SukhoThai operates over 26 outlets across Mumbai, Pune, Goa, Bengaluru, Kashmir, and Kathmandu, offering consistent, high-quality foot massage services. As the first international foot massage spa chain to open multiple outlets in India, SukhoThai focuses on delivering relaxing, rejuvenating therapies in a serene environment. Team members join a growing, experience-driven brand committed to customer wellbeing and hospitality excellence.

Role Description

The Social Media Manager is a full-time, on-site role based in Mumbai. This role is responsible for managing SukhoThai’s social media presence across platforms, including planning and executing content calendars, creating engaging posts, and monitoring audience interactions. The Social Media Manager will collaborate with marketing and operations teams to promote offers, new outlets, and brand initiatives, ensuring consistent visual and verbal brand identity. Daily tasks include social media optimization, tracking performance metrics, responding to messages and comments, and coordinating with designers and photographers for creative assets. The role also involves identifying trends, collecting customer feedback from online channels, and proposing ideas to strengthen brand awareness and customer engagement.

Qualifications

• Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO).
• Candidates should possess skills in Content Strategy and Writing.
• Candidates should possess strong Communication skills, both written and verbal.
• Experience managing brand pages on platforms such as Instagram, Facebook, and YouTube is beneficial.
• Ability to analyze social media metrics, prepare performance reports, and adjust strategies accordingly.
• Strong sense of aesthetics and basic familiarity with creative tools (e.g., Canva or similar) is preferred.
• Prior experience in hospitality, wellness, or lifestyle brands is an advantage.
• Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.