Social Media Manager

Condé Nast India; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Condé Nast India is seeking a proactive Social Media Manager to lead CNT IN’s social strategy across platforms, craft compelling content, and drive quick-turnaround video and posts. You’ll work closely with editors, designers, and analytics to optimize performance and engagement for a premium audience in India.

You will partner with the global social team, leverage data insights, and stay ahead of trends to expand reach and brand loyalty across TikTok, Instagram, X, Facebook, YouTube and

Qualifications

• Experience creating and optimizing content for major social platforms.
• Strong editorial judgment with attention to detail.
• Proven ability to hit key social and engagement metrics.
• Experience with social publishing and listening tools.

Responsibilities

• Take ownership of CNT IN social platforms, guiding strategy, execution, and day-to-day optimizations to increase traffic, engagement, and other core KPIs.
• Collaborate with editors, video, PR, and designers to develop content packages and rollout strategies for social media.
• Work with audience development to improve how social drives traffic and loyalty; plan rollout strategies for testing.
• Partner with data analysts to report progress and insights; adjust strategy based on KPI pacing.
• Develop relationships with social managers at other Condé Nast brands to share learnings.

Skills

Social media

Content creation

Analytics

Editorial judgment

Stakeholder management

Emerging platforms

Engagement metrics

Tools

SocialFlow

Dash Hudson

Parsely

Google Analytics

CrowdTangle

Job description

Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video, and social platforms. Condé Nast is renowned for provocative, influential, award-winning content-across brands, across platforms, and across continents.Condé Nast India is dedicated to producing high-quality, compelling content that connects with India’s most influential audiences. A leader within the market, Condé Nast India produces the premium titles Vogue, GQ, Condé Nast Traveler, and Architectural Digest (AD)

Social Media Manager

The Social Media Manager for Condé Nast Traveller IN is a creative and innovative media talent on our global audience development, social, and analytics team.

An ideal candidate is “chronically online” and understands how to use social media to develop, engage, and inform audiences across platforms; stay aware of emerging channels, stay ahead of social media trends, and use critical thinking to determine how CNT IN can participate effectively. This role is intended for someone with strong content creation skills: sharp copywriting, a deep understanding of on-brand visuals that work for social, and enthusiasm for capturing on-the-ground video content and delivering quick-turnaround projects.

In addition to content creation and daily posting, this role will work closely with other social and audience development team members to develop and execute a social strategy across platforms (including TikTok, Facebook, Instagram, Pinterest, and emerging channels), and regularly report on performance, delivering actions and insights.

This person will work closely with—and report directly to—the Global Director of Social for CNT. They will work extremely closely with the IN editorial team and global social team (along with analysts, editors, reporters, and designers) to bring the brand to life across Traveller’s social platforms.

A general knowledge of and passion for travel is essential.

Primary Responsibilities

• Take ownership of CNT IN social platforms, guiding strategy, execution, and day-to-day optimizations to increase traffic, engagement, and other core KPIs
• Collaborate with editors, video, PR, and designers to develop content packages and rollout strategies that are optimized for social media
• Work in partnership with audience development to continually improve how social media drives traffic and loyalty; Brainstorm new ideas and plan rollout strategies for testing with the audience development and editorial teams
• Work with data analyst to report on regular progress and learnings; Adjust social strategy according to KPI pacing and report on wins and areas of opportunity
• Develop relationships with social managers at other Condé Nast brands to feedback learnings to social media team leads
• Work with Condé’s sales and marketing team on sponsorship opportunities in addition to the commerce team on new activations and testing
• Foster and maintain relationships with internal and external content partners, including day-to-day management of partnerships, from pitching articles to cross-posting content

Requirements

• Experienced social media professional
• Professional experience creating and optimizing content for platforms like Facebook, X, Instagram, YouTube, Pinterest, TikTok, WhatsApp and LinkedIn
• Strong editorial judgment; Excellent organizational skills, focus, and attention to detail
• Professional experience with social publishing and listening tools like SocialFlow, Dash Hudson, Parsely, Google Analytics, CrowdTangle
• Ability to hit key social and engagement metrics
• Ability to spot consumer trends and behavior through social listening; ability to build campaigns through social data
• Ability to manage stakeholders at very senior levels across different business functions.
• Passion for emerging social platforms
• Experience using editing tools like InDesign/Photoshop/Premiere/Canva is a plus