Digital Account Manager (Social + Media)

Brandmovers India; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Brandmovers India in Mumbai is seeking a Social Media Manager to lead premium brand content and real-time engagement across platforms. You will oversee a team of Community Managers and Social Media Executives, drive data-driven strategies, and ensure timely execution that aligns with brand voice and market trends.

The role requires 5+ years in social media management, agency or client-side, and hands-on proficiency with Sprinklr, Emplifi, Hootsuite, and related tools.

Qualifications

• 5+ years in social media management, agency or client-side.
• Proven experience leading and developing a team.
• Experience managing premium brand content and real-time engagement.
• Exceptional communication and negotiation skills.
• Hands-on expertise with social tools (Sprinklr, Emplifi, Hootsuite).

Responsibilities

• Develop and implement data-driven social strategies across Meta, X, LinkedIn, TikTok and more.
• Align social content with brand voice, tone, and campaign goals.
• Maintain publishing schedules and optimize performance and engagement.
• Collaborate with design, strategy and content teams to brief and review content.
• Direct and coach a team of Community Managers and Social Media Executives.
• Monitor trends, audience sentiment, and respond to interactions promptly.
• Track performance metrics and provide optimization insights and reports.
• Lead brand storytelling to enhance audience resonance and reach.

Skills

Social media strategy

Team leadership

Content optimization

Brand storytelling

Analytics & reporting

Tools

Sprinklr

Emplifi

Hootsuite

Job description

Must Have :

Minimum of 5 years of working experience at an advertising agency or a design agency or a digital marketing agency.

About Brandmovers:

Brandmovers is a global creative technology agency network, headquartered in Atlanta with other offices in New York, London and Mumbai.

Brandmovers India, born and bred in Mumbai since 2011, is one of the older creative digital agencies who have stood the test of time in India’s digital revolution.

Our motto of “less ordinary and more powerful” comes alive in our partnerships with some of the world’s fastest growing companies and most admired brands including including Manchester United, Universal Studios, Pepsi, KFC, Doritos, Loreal, Hilton, Titan, Fastrack, Westside, United Colors of Benetton, The Bodyshop, Luxottica (Vogue Eyewear & Oakley), Unilever (Lakme Salon & Elle18), Aditya Birla Group, Jack Daniel's, Moët Hennessy (LVMH), Reebok Classics, Biba, ORRA, Myntra, Swiggy and many others.

https://brandmovers.in/

What you'll do:

• Develop and implement data-driven, platform-specific strategies across Meta, X (Twitter), LinkedIn, TikTok, and other relevant channels.
• Ensure social strategies align with broader campaign goals, brand positioning, and tone of voice.
• Maintain consistent publishing schedules with a focus on optimizing content performance and engagement.
• Partner with designers, copywriters, and creative leads to brief, develop, and review high-quality, engaging social content.
• Provide strategic direction on format, tone, and storytelling to ensure relevance and resonance with target audiences.
• Ensure social output is consistently aligned with brand guidelines, cultural context, and audience expectations.

Community Management & Audience Engagement

• Act as the digital voice of the brand, ensuring prompt and thoughtful responses to comments, messages, and audience interactions.
• Monitor conversations, trends, and sentiment to identify engagement opportunities and mitigate potential issues proactively.
• Balance proactive brand storytelling with responsive interaction to strengthen online communities.

Performance Monitoring & Reporting

• Track, analyze, and report on key social media performance metrics, providing insights and recommendations for optimization.
• Use analytics tools such as Emplifi, Sprinklr, or native platform insights to measure content effectiveness and audience growth.
• Adjust strategies based on data-driven insights to improve engagement, reach, and overall impact.
• Lead and manage a team of Community Managers and Social Media Executives, ensuring daily execution aligns with strategic priorities.
• Set clear objectives and KPIs for individual and team performance.
• Provide consistent coaching, mentorship, and constructive feedback to drive growth, engagement, and accountability.
• Foster a collaborative and high-performing team culture that embraces creativity, agility, and ownership.
• Act as the bridge between the content team and execution layer, ensuring timely delivery and high-quality output that reflects platform trends and audience behavior.
• Stay abreast of emerging formats, social trends, and creative best practices to continually elevate team output and brand presence.

Brand & Industry Alignment

• Stay updated on local market digital landscape, key industry trends, and social media best practices to maintain relevance and innovation.
• Ensure that all content adheres to the brand's guidelines, cultural nuances, and strategic messaging priorities.
• Maintain a proactive approach to trendspotting, identifying ways to integrate culturally relevant themes into social content.

Who you are:

• Proactive self-starter with a results-oriented mindset.
• Skilled in leading teams and motivating others to perform at their best.
• Detail-oriented and able to manage multiple projects simultaneously.
• Collaborative and solution-driven, with a strong sense of ownership.
• Able to balance strategic thinking with hands-on execution.
• Passionate about digital innovation, storytelling, and audience engagement.

What you need:

• 5+ years of social media management experience; agency or client-side.
• Proven experience leading and developing a team.
• Experience managing premium brand content and real-time engagement.
• Exceptional communication and negotiation skills.
• Hands-on expertise with social tools (Sprinklr, Emplifi, Hootsuite, etc.).
• Ability to thrive in a fast-paced, deadline-driven environment.
• A creative eye, with a deep appreciation for design, video, and digital storytelling.
• Experience collaborating with cross-functional teams including design, strategy, and content.