Social Media Manager

Apex Hospitals; Jaipur; On-site; INR 391,000 - 837,000; Full time

Job summary

Apex Hospitals in Jaipur seeks a proactive Social Media Manager to plan, create, and manage content across platforms, boosting brand visibility and patient education. This role requires collaboration with clinical and marketing teams to develop campaigns, monitor performance, and respond to audience interactions.

As a full-time, on-site position in Jaipur, you will stay current with healthcare trends and apply best practices to strengthen the hospital's reputation and community outreach.

Qualifications

• Experience planning and executing social media campaigns in a healthcare or hospitality setting.
• Strong written and verbal communication for internal teams and online audiences.
• Ability to craft content strategies aligned with brand and patient education goals.
• Proficiency in SMO to boost reach and engagement.
• Adept in writing concise, engaging posts and captions.
• Familiarity with social media analytics tools to measure performance.
• Experience collaborating with clinical and marketing teams.
• On-site Jaipur, ability to handle sensitive information responsibly.

Responsibilities

• Plan, create, and manage social media content across platforms.
• Develop campaigns and monitor performance metrics.
• Engage with audience and respond to interactions.
• Prepare regular performance reports and adjust strategies.
• Collaborate with clinical and marketing teams on patient-focused initiatives.
• Stay updated with healthcare trends and social media best practices.

Skills

Social Media Marketing

Communication

Content Strategy

SMO

Copywriting/Writing

Healthcare experience

Social media analytics tools

Graphic/video editing basics

Education

Bachelor's degree in Marketing/Communications/Media

Tools

Social media analytics tools

Graphic design tools

Video editing basics

Job description

Company Description

Apex Hospitals is a trusted chain of super-speciality hospitals led by seasoned medical professionals with over three decades of collective expertise. The group is NABH-accredited and known for its strong focus on quality standards and patient-centered care. Apex Hospitals operates more than 850 beds across multiple locations, primarily in Rajasthan. Its network includes facilities in Jaipur (Malviya Nagar and Mansarovar), Sawai Madhopur, Bikaner, Jhunjhunu, Sri Ganganagar, Udaipur, and Lucknow, offering diverse opportunities for healthcare and support professionals.

Role Description

The Social Media Manager role is a full-time, on-site position based in Jaipur. The individual in this role will plan, create, and manage social media content across platforms to enhance Apex Hospitals' brand visibility and engagement. Daily responsibilities include developing social media campaigns, monitoring and optimizing posts, responding to audience interactions, and collaborating with clinical and marketing teams to share key updates and patient-focused initiatives. The Social Media Manager will analyze performance metrics, prepare regular reports, and adjust strategies to support patient education, hospital reputation, and community outreach. This role also involves staying current with healthcare trends and social media best practices to ensure the hospital’s online presence remains relevant and effective.

Qualifications

• Candidates should possess strong Social Media Marketing skills, including campaign planning and platform management.
• Candidates should possess effective Communication skills for clear, professional interaction with internal teams and online audiences.
• Candidates should possess Content Strategy capabilities to align messaging with brand objectives and patient-centered initiatives.
• Candidates should possess Social Media Optimization (SMO) skills to increase reach, engagement, and follower growth.
• Candidates should possess solid Writing abilities for creating accurate, engaging posts, captions, and short-form content.
• Relevant experience managing social media for healthcare, hospitality, or service-oriented organizations is beneficial.
• Familiarity with social media analytics tools and basic graphic or video editing skills is an advantage.
• Bachelor's degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
• Ability to work on-site in Jaipur, collaborate across departments, and handle sensitive information responsibly.