Social Media Manager

Recooty Inc.; Jabalpur; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Direct access to founding team

Budget for AI video tools

Mentorship and intern team

Job summary

Recooty in India seeks a Social Media Manager to own the brand's presence across Instagram, LinkedIn, X, YouTube and Reddit. You will set the content strategy, build calendars, create and direct content, grow audiences and drive inbound demand.

Work closely with the founding team, mentor interns, and report on reach, engagement and conversions. This role requires hands-on content creation, video scripting and a data-driven approach to growth.

Qualifications

• 2 to 4 years of hands-on social media experience.
• Portfolio of campaigns with measurable growth.
• Excellent written English and strong hooks/storytelling.
• Video content scripting and editing skills.
• Familiarity with AI content tools (HeyGen, Higgsfield) is a plus.
• Comfort with analytics-based decision making.
• Based in Jabalpur or willing to relocate.

Responsibilities

• Own social media strategy and monthly content calendar across all channels.
• Write platform-native copy for posts, threads, and videos.
• Plan and produce short-form video content using specified tools.
• Shape founder and brand voice on LinkedIn.
• Track trends in HR tech and SaaS and turn them into content.
• Grow and engage the community through discussions and collaborations.
• Own metrics: reach, engagement, followers, traffic with monthly reports.
• Coordinate paid boosts with Meta Ads campaigns.
• Mentor social media interns and review their work.

Skills

Social media management

Campaign portfolio

Excellent written English

Video content skills

AI content tools (HeyGen, Higgsfield)

Analytics

Relocation to Jabalpur

Job description

Company: Recooty | Location: Jabalpur, Madhya Pradesh (On-site)

About Recooty

Recooty is an AI-powered hiring platform trusted by 15,000+ growing businesses across 25+ countries. We help companies find and hire great talent faster, and we're building a brand that makes hiring actually interesting. As a fast-moving product team, social media is how we tell that story to the world, and you'll own that story end to end.

About the Role

We're looking for a Social Media Manager to own Recooty's presence across Instagram, LinkedIn, X (Twitter), YouTube, and Reddit. This is not a scheduling job. You'll set the content strategy, build the calendar, create and direct content, grow our audience, and turn social into a real channel for brand awareness and inbound demand. You'll work closely with the founding team and mentor our social media interns.

What You'll Do

• Own the social media strategy and monthly content calendar across Instagram, LinkedIn, X, YouTube, and Reddit.
• Write sharp, platform-native copy: posts, hooks, carousels, threads, and video scripts.
• Plan and produce short-form video content (reels, shorts) using tools like HeyGen, Higgsfield, CapCut, or Premiere Pro.
• Build Recooty's founder and brand voice on LinkedIn, where our buyers actually are.
• Track trends in HR tech, SaaS, and startup communities and turn them into timely content.
• Grow and engage our community: replies, conversations, collaborations, and creator partnerships.
• Own metrics end to end: reach, engagement, follower growth, and traffic to the website, with monthly reporting and clear takeaways.
• Run paid boosts and coordinate with our Meta Ads campaigns when organic winners emerge.
• Manage and mentor social media interns, reviewing their work and building their skills.

What We're Looking For

• 2 to 4 years of hands-on social media experience, ideally for a SaaS, B2B, or startup brand.
• A portfolio of accounts or campaigns you've grown, with numbers to back it up.
• Excellent written English and a sharp sense for hooks, storytelling, and platform culture.
• Strong video content skills; you can script, edit, and ship reels and shorts independently.
• Working knowledge of AI content tools like HeyGen and Higgsfield is a strong plus.
• Comfort with analytics: you make decisions from data, not vibes.
• Based in Jabalpur or willing to relocate.

What You'll Get

• Competitive salary based on experience.
• Full ownership of a global SaaS brand's social presence, with no layers of approval.
• Direct access to the founding team and real influence on marketing strategy.
• Budget and tools to experiment: AI video, paid boosts, creator collaborations.
• A team to build, starting with interns working under you.