Social Media Manager

Flexiple; India; Hybrid; INR 1,200,000 - 2,400,000; Full time

Job summary

Flexiple is partnering with a global consumer brand to build out its India social and content team. They seek a Social Media Manager who can own the brand's voice across Instagram, YouTube, and emerging platforms, turning attention into a growing presence.

Based in India with a hybrid setup in Mumbai or Gurugram, you will plan calendars, brief designers and creators, write captions, track engagement, manage community responses, and report insights to marketing leadership.

Qualifications

• 3 to 7 years managing social media for a consumer brand, retail, or D2C.
• Portfolio of campaigns or accounts you've grown, with numbers to show for it.
• Ability to tailor content per platform and voice.
• Experience briefing external vendors and creators and managing their output.

Responsibilities

• Plan and run the social calendar across Instagram, YouTube, and emerging platforms.
• Brief designers, video editors, and influencers on content production.
• Write captions and copy that match the brand's voice across every post.
• Track engagement, follower growth, and content performance, and adjust the calendar accordingly.
• Manage community responses and flag escalations before they become issues.
• Report performance to marketing leadership with clear, actionable takeaways.

Skills

Social media management

Campaign portfolio

Content strategy

Vendor management

Tools

Analytics tools

Social listening tools

Job description

A global consumer brand building its India social and content team

Location: Remote (India)

The Opportunity

A global consumer brand is building out its India social and content team and has partnered with Flexiple to bring on a Social Media Manager who can own the brand's voice across platforms. The brand already has a built-in audience; what it needs is someone who can turn that attention into a consistent, growing presence rather than a scattered posting calendar. Flexiple is a managed marketplace that helps global companies build high-performing teams and GCCs in India.

What You'll Own

• Plan and run the social calendar across Instagram, YouTube, and emerging platforms
• Brief and work with designers, video editors, and influencers on content production
• Write captions and copy that match the brand's voice across every post

Growth & Reporting

• Track engagement, follower growth, and content performance, and adjust the calendar accordingly
• Manage community responses and flag escalations before they become issues
• Report performance to marketing leadership with clear, actionable takeaways

What Makes You a Fit

• 3 to 7 years managing social media for a consumer brand, retail, or D2C business
• A portfolio of campaigns or accounts you've grown, with numbers to show for it
• Strong instincts for what performs on each platform, not a one-size-fits-all calendar
• Comfortable briefing external vendors and creators and managing their output

Good to Have

• Experience running paid social alongside organic content
• Familiarity with social listening or analytics tools
• A network of creators or influencers you've worked with before

What's In It for You

• Ownership of a recognisable consumer brand's voice across every platform
• A hybrid role based out of Mumbai or Gurugram with a real content team around you
• Budget and support to run campaigns, not just a posting calendar