Social Media Manager

Arcucom; India; Remote; INR 600,000 - 900,000; Full time

Job summary

Arcucom is seeking a hands-on Social Media Manager to steer the social channels for our nonprofit clients. You will plan, write, publish and optimise content across Instagram, Facebook, LinkedIn and YouTube, while collaborating directly with clients to align on objectives and storytelling.

You will manage content calendars, create ideas, coordinate creatives, monitor engagement and analyse performance to drive improvements.

Qualifications

• 2+ years in social media management, content marketing or related role.
• Strong writing and communication skills.
• Proficient with Instagram, Facebook and LinkedIn.
• Experience managing social media accounts professionally.
• Ability to create clear, engaging content.

Responsibilities

• Understand client missions and objectives to tailor content.
• Develop monthly and ongoing social media content plans.
• Build and maintain content calendars and publish content accordingly.
• Coordinate with designers and video editors for creatives.
• Monitor engagement and report on performance to improve campaigns.

Skills

Social media management

Content writing

Communication skills

Instagram

Facebook

LinkedIn

Time management

Deadline management

Analytics

Canva basics

Tools

Canva

Job description

Arcucom is looking for a Social Media Manager to manage the social media presence of our nonprofit clients. You will be responsible for planning, creating, publishing, and optimising content across social media channels, while working directly with clients to understand their objectives and communicate their work effectively.
This is a hands-on client-facing role where you will manage multiple nonprofit accounts and take ownership of their day-to-day social media operations and performance.

Remote

Full-Time

About the Role

As a Social Media Manager at Arcucom, you will manage social media accounts for our nonprofit clients across platforms such as Instagram, Facebook, LinkedIn and YouTube.

Your job will go beyond simply posting content. You will need to understand each organisation, its programmes, audiences and objectives, and then turn that understanding into useful and engaging social media content.

You will be responsible for maintaining content calendars, developing content ideas, writing copy, coordinating creatives, publishing content, engaging with audiences, analysing performance and recommending improvements.

You will also work directly with clients and the Arcucom team to ensure that social media work is delivered consistently and professionally.

Key Responsibilities

• Understand each client's mission, programmes, audiences and communication objectives.
• Develop monthly and ongoing social media content plans.
• Build and maintain content calendars.
• Identify relevant content themes, campaigns, events and opportunities.
• Recommend new content formats and ideas based on audience behaviour and platform trends.
• Develop recurring content series that can improve consistency and engagement.

2. Content Creation

• Write social media captions, copy, hooks, headlines and calls to action.
• Develop ideas for posts, carousels, Reels, short-form videos, stories and other formats.
• Turn programme updates, stories, reports, events and client information into engaging content.
• Create or coordinate basic social media creatives using Canva or similar tools.
• Work with designers, video editors or other team members when specialised creative production is required.
• Proofread and fact-check content before publishing.

3. Social Media Management

• Manage day-to-day activities across assigned client accounts.
• Schedule and publish content according to approved calendars.
• Monitor comments, messages, mentions and audience interactions.
• Respond to or coordinate responses to relevant audience interactions.
• Maintain consistency in tone, messaging and visual identity.
• Ensure all content is published accurately and on time.

4. Client Management

• Communicate directly with assigned nonprofit clients.
• Understand client requirements and translate them into actionable content.
• Collect photographs, videos, programme updates, stories and other information required for content creation.
• Coordinate content reviews and approvals.
• Track client feedback and ensure revisions are completed.
• Proactively communicate delays, requirements and upcoming content needs.
• Build strong, professional working relationships with clients.

5. Performance & Analytics

• Monitor social media performance regularly.
• Track metrics such as reach, impressions, engagement, follower growth, video views and website traffic where relevant.
• Identify which content formats and topics are performing well.
• Identify underperforming content and recommend improvements.
• Prepare monthly social media reports.
• Use performance data to improve future content and campaigns.

6. Research & Trend Monitoring

• Stay updated on relevant social media trends and platform changes.
• Research topics relevant to clients and their audiences.
• Identify relevant conversations, events and opportunities for content.
• Understand emerging content formats and determine which are appropriate for nonprofit clients.
• Avoid blindly following trends when they are not relevant to the client's objectives or audience.

What We’re Looking For

Required

• 2+ years of experience in social media management, content marketing or a related role.
• Strong writing and communication skills.
• Good understanding of Instagram, Facebook and LinkedIn.
• Experience managing social media accounts professionally.
• Ability to create clear, engaging and audience-appropriate content.
• Experience with content calendars and social media publishing.
• Basic graphic design skills and familiarity with Canva.
• Understanding of social media analytics and performance metrics.
• Strong organisational and time-management skills.
• Ability to manage multiple clients and deadlines simultaneously.
• Strong attention to detail.
• Ability to communicate professionally with clients.

Good to Have

• Experience managing social media for nonprofit organisations.
• Experience with Meta Business Suite.
• Experience creating Reels and short-form videos.
• Basic video editing skills.
• Experience with LinkedIn content and company pages.
• Experience with YouTube and short-form video content.
• Experience running social media campaigns.
• Understanding of digital marketing, SEO or paid social advertising.
• Experience working in an agency environment.

What We Expect From You

We are looking for someone who can take ownership of client social media accounts rather than simply execute instructions.

You should be able to:

• Come up with content ideas independently.
• Identify what a client needs to communicate, even when the client gives you limited direction.
• Maintain a consistent publishing schedule.
• Manage deadlines without constant follow-up.
• Spot mistakes before content goes live.
• Understand why a piece of content should be created—not just what needs to be posted.
• Communicate clearly and professionally with clients.
• Proactively identify opportunities to improve an account.

Success in This Role

Your success will be measured by the quality, consistency and effectiveness of the accounts you manage.

You will be expected to:

• Maintain consistent and high-quality social media output.
• Deliver content on time.
• Improve the quality of client communication and storytelling.
• Grow relevant audience engagement over time.
• Identify and test new content opportunities.
• Use analytics to continuously improve performance.
• Build strong relationships with clients.
• Gradually take greater ownership of assigned accounts with minimal supervision.

Who This Role Is For

This role is suited to someone who enjoys the combination of content, creativity, communication and client management.

You should be comfortable working with multiple organisations and learning about different social-impact issues.

We are particularly interested in candidates who can demonstrate their ability through previous work—whether that is professional client work, managing an organisation's social media accounts, or building and managing their own successful content channels.

The role offers the opportunity to grow into a Senior Social Media Manager / Account Manager position as you take ownership of larger clients, campaigns and accounts.