Social Media Manager

Brilliant Brains | AI-Powered Digital Marketing Agency; Hyderabad; On-site; INR 420,000 - 700,000; Full time

Job summary

Brilliant Brains | AI Digital Marketing Agency seeks a creative Content Creator – Organic & Paid Social to manage multiple client social media handles, craft compelling brand narratives, and drive both organic growth and paid campaigns across platforms like Instagram, YouTube Shorts, and LinkedIn.

You will develop storytelling-led content, plan campaigns, and collaborate with performance teams to optimize creatives and ROI, while staying ahead of trends and adapting content for funnel stages.

Qualifications

• Strong understanding of organic social media growth and platform algorithms.
• Good understanding of paid social media advertising and performance creatives.
• Experience managing multiple client social media accounts.
• Proven skills in branding, storytelling, content ideation, and creative strategy.
• Experience creating content for both organic posts and paid advertisements.
• Experience in influencer marketing and creator coordination.
• Strong understanding of content hooks, CTAs, audience psychology, and conversion-focused creative.
• Strong hands-on understanding of AI tools for ad creative development and variations.
• Ability to blend AI-assisted creativity with human storytelling and brand thinking.

Responsibilities

• Manage and grow organic social media handles for multiple client brands.
• Develop and execute organic & paid social media content strategies aligned with each brand’s objectives.
• Create storytelling-led content including reels, posts, carousels, captions, ad creatives, and campaigns.
• Plan, create, and publish content across Instagram, YouTube Shorts, LinkedIn, and other platforms.
• Develop paid social creatives and campaign concepts for awareness, engagement, lead generation, and conversions.
• Work with performance marketing teams to develop and optimize paid creatives.
• Adapt content for different stages of the marketing funnel.
• Identify, coordinate, and manage influencer collaborations across micro, macro, and creator communities.
• Brief influencers on brand tone, messaging, content direction, and deliverables.
• Track and analyze organic performance, paid creatives, engagement, reach, conversions, and influencer ROI.
• Stay updated with social media trends, content formats, hooks, algorithms, ad trends, and emerging creator formats.

Skills

Organic growth

Paid social

Multi-client mgmt

Branding

Storytelling

Content ideation

Creative strategy

Content creation

Influencer marketing

AI tools

Ad creatives

CTAs & hooks

Audience psychology

Time management

Data-driven

Brand thinking

Tools

AI tools usage

Job description

Brilliant Brains | AI Digital Marketing Agency

Brilliant Brains is an AI-powered digital marketing agency helping brands grow through organic social media, paid campaigns, storytelling, influencer marketing, and data-driven content strategies.

We’re looking for a creative, brand-focused Content Creator – Organic & Paid Social who can manage multiple client social media handles, build compelling brand narratives, create high-performing content, and contribute to both organic growth and paid social campaigns.

What You’ll Do

• Manage and grow organic social media handles for multiple client brands
• Develop and execute organic & paid social media content strategies aligned with each brand’s objectives
• Create compelling storytelling-led content including reels, posts, carousels, captions, ad creatives, and campaigns
• Plan, create, and publish content across Instagram, YouTube Shorts, LinkedIn, and other relevant platforms
• Develop paid social creatives and campaign concepts designed for awareness, engagement, lead generation, and conversions
• Work closely with performance marketing teams to develop and optimize Meta/Instagram and other paid social creatives
• Understand how to adapt content for different stages of the marketing funnel
• Identify, coordinate, and manage influencer collaborations across micro, macro, and creator communities
• Brief influencers and creators on brand tone, messaging, content direction, and deliverables
• Track and analyze organic performance, paid campaign creatives, engagement, reach, conversions, and influencer ROI
• Stay updated with social media trends, content formats, hooks, algorithms, ad trends, and emerging creator formats

Skills Required

• Strong understanding of organic social media growth and platform algorithms
• Good understanding of paid social media advertising and performance creatives
• Experience managing multiple client social media accounts
• Proven skills in branding, storytelling, content ideation, and creative strategy
• Experience creating content for both organic posts and paid advertisements
• Experience in influencer marketing and creator coordination
• Strong understanding of content hooks, CTAs, audience psychology, and conversion-focused creative
• Strong hands-on understanding of AI tools for:
• Ad creative development and variations
• Ability to blend AI-assisted creativity with human storytelling and brand thinking
• Good communication, coordination, and time-management skills
• Data-aware mindset with strong creative thinking
• Ability to manage multiple brands, deadlines, and creative requirements simultaneously

Why Join Brilliant Brains

• Work with diverse brands across India, UAE & UK
• Work across organic, paid, influencer, and AI-powered marketing
• High creative ownership with real brand-building and business impact
• Opportunity to work on diverse industries, audiences, and campaigns
• Fast career growth with continuous learning and experimentation