Social Media Manager

Latinum HR Solutions; Gurugram District; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Latinum is hiring for a client to fill a Creative Social Media Manager role in India. The ideal candidate will craft culturally resonant, shareable content that ties product features to internet culture, driving engagement and conversations across Instagram, YouTube Shorts, X, and more.

With 5–8 years in social media or brand marketing, you will own strategy, content calendars, and creative direction, collaborating with designers, editors, and agencies to push the brand into everyday internet

Qualifications

• 5–8 years of experience in social media, content strategy, creative strategy, or brand marketing.
• Strong portfolio demonstrating creative ideas and campaigns that gained attention and engagement.
• Excellent understanding of Indian internet culture, memes, youth culture, creators, and social platforms.
• Strong ideation, storytelling, copywriting, and scripting skills.
• Ability to turn ideas into executable content that stops scrolling and invites interaction.
• Proactive, experimental mindset with ability to work independently.

Responsibilities

• Generate fresh ideas for social content, campaigns, launches, collaborations, and online conversations.
• Develop social-first campaigns and recurring formats to drive organic reach and brand awareness.
• Connect product features with internet culture through entertaining, non-promotional content.
• Track trends, memes, creators, and youth culture across platforms.
• Build a distinctive brand voice that is witty and culturally relevant.
• Translate audience insights into hooks, scripts, posts, reels, and campaigns.
• Develop campaigns across organic, influencers, communities, and paid amplification.
• Own end-to-end execution from ideation to publishing with designers and creators.
• Experiment with new formats and tones, using performance insights to shape future content.

Skills

Social media strategy

Creative ideation

Copywriting

Scripting

Trend spotting

Influencer collaborations

Brand marketing

Content strategy

Job description

Industry: Consumer Technology / Digital Products

About Latinum:

Latinum is hiring for a client looking for a creative, internet-savvy Social Media Manager to make its brand a standout presence online.

This is an ideation-first role for someone who understands Indian internet culture, spots trends early, and turns product features, memes, and cultural moments into engaging, shareable content. The goal is to go beyond routine content calendars and create ideas that spark conversations and make the brand part of internet culture.

Key Responsibilities

• Generate fresh, culturally relevant ideas for social content, campaigns, product launches, creator collaborations, and online conversations.
• Develop social-first campaigns, recurring formats, memes, and creative concepts that drive organic reach, engagement, and brand awareness.
• Connect product features and benefits with internet culture through entertaining, relatable, and non-promotional content.
• Track trends, memes, creators, and youth culture across Instagram, Reels, YouTube Shorts, and X, identifying what the brand should adopt or avoid.
• Build a distinctive brand voice that is witty, expressive, culturally relevant, and recognisable.
• Translate audience behaviour and cultural insights into compelling hooks, scripts, posts, reels, and campaign ideas.
• Develop campaigns across organic social media, influencers, creators, communities, and paid amplification.
• Own end-to-end execution, from ideation and scripting to publishing, working with designers, editors, creators, and agencies.
• Experiment with new formats, tones, and creative approaches, using performance insights to shape future content.
• Independently own social media strategy, content calendars, creative direction, and overall brand presence.

Requirements

• 5–8 years of experience in social media, content strategy, creative strategy, or brand marketing, preferably for a consumer-facing product or brand.
• A strong portfolio demonstrating creative ideas and campaigns that generated attention, engagement, conversations, or community participation.
• Excellent understanding of Indian internet culture, memes, youth culture, creators, and social media platforms.
• Strong creative ideation, storytelling, copywriting, and scripting skills.
• An instinct for creating content that makes audiences stop scrolling, react, share, comment, and participate.
• Ability to identify relevant trends without forcing brand participation where it doesn't fit.
• A proactive, experimental mindset with the ability to work independently and turn ideas into execution.
• Strong collaboration skills; experience managing creators, freelancers, or agencies is an advantage.

Ideal Candidate

You think in ideas, formats, and campaigns—not just posts. You spot internet trends early, understand what makes content shareable, and can turn even a simple product feature into something people genuinely want to engage with.

We're looking for someone who doesn't just manage social media but makes the brand part of the internet's conversation.