Social Media Manager

Sciastra Education; Delhi; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

SciAstra is seeking a creative Social Media Marketing Manager to lead the brand presence across Instagram, YouTube, Facebook, LinkedIn, and X in India. You will own content planning, community engagement, and performance-driven campaigns to grow audience and student engagement.

Join a fast-growing EdTech leader, collaborate with cross-functional teams, design compelling creatives in Canva, and deliver monthly performance insights while staying ahead of trends in education storytelling.

Qualifications

• 34 years of hands-on experience in Social Media Management, Digital Marketing, or Content Marketing.
• Recent/current experience in the EdTech industry is mandatory.
• Strong understanding of Instagram, YouTube, Facebook, LinkedIn, and X (Twitter).
• Hands-on experience with Reels, short-form videos, content calendars, and social media campaigns.
• Proficiency in Canva and basic video editing tools.
• Strong content writing, communication, storytelling, and creative skills.
• Good understanding of social media analytics and performance metrics.
• Highly organized, proactive, creative, and comfortable working in a fast-paced, target-driven environment.
• Passion for education, science communication, content creation, and community building is preferred.

Responsibilities

• Plan, create, and schedule social media content, including posts, reels, videos, stories, and short-form content.
• Manage social media platforms including Instagram, YouTube, Facebook, LinkedIn, and X (Twitter).
• Create engaging, audience-focused content aligned with brand and business objectives.
• Manage student/community engagement through comments, DMs, and online interactions.
• Track social media metrics such as reach, engagement, impressions, shares, views, CTR, and audience growth.
• Prepare and contribute to monthly social media performance reports.
• Design creatives using Canva and handle basic video editing.
• Promote student success stories, campaigns, courses, and brand initiatives.
• Collaborate with Content, Creative, Design, Video, and Marketing teams.
• Participate in brainstorming sessions and develop creative content and social media strategies.
• Stay updated with social media trends, formats, algorithms, and content best practices.

Skills

Social Media Management

Digital Marketing

Content Marketing

Content Writing

Storytelling

Creative Skills

Tools

Canva

Video editing

Job description

Company: SciAstra
Experience: 34 Years
Location: Noida / Saket, Delhi
Industry: EdTech / Education

About SciAstra

SciAstra is India's First and Largest Research Community, with a thriving community of 500,000+ science students. We empower students to secure admissions to leading research institutes through mentorship, structured courses, and long-term career guidance.

Recognized among the Top 30 Startups in India by STPI and a winner of the Global Student Entrepreneurship Award, SciAstra is a fast-growing, impact-driven EdTech company transforming science education in India.

Job Summary

We are looking for a creative and proactive Social Media Marketing Manager to manage and grow SciAstra's presence across Instagram, YouTube, Facebook, LinkedIn, and X (Twitter).

The role involves content planning, social media management, community engagement, content creation, campaign execution, performance tracking, and driving audience growth.

Key Responsibilities

• Plan, create, and schedule social media content, including posts, reels, videos, stories, and short-form content.
• Manage social media platforms including Instagram, YouTube, Facebook, LinkedIn, and X (Twitter).
• Create engaging, audience-focused content aligned with brand and business objectives.
• Manage student/community engagement through comments, DMs, and online interactions.
• Track social media metrics such as reach, engagement, impressions, shares, views, CTR, and audience growth.
• Prepare and contribute to monthly social media performance reports.
• Design creatives using Canva and handle basic video editing.
• Promote student success stories, campaigns, courses, and brand initiatives.
• Collaborate with Content, Creative, Design, Video, and Marketing teams.
• Participate in brainstorming sessions and develop creative content and social media strategies.
• Stay updated with social media trends, formats, algorithms, and content best practices.

Requirements

• 34 years of hands-on experience in Social Media Management, Digital Marketing, or Content Marketing.
• Recent/current experience in the EdTech industry is mandatory.
• Strong understanding of Instagram, YouTube, Facebook, LinkedIn, and X (Twitter).
• Hands-on experience with Reels, short-form videos, content calendars, and social media campaigns.
• Proficiency in Canva and basic video editing tools.
• Strong content writing, communication, storytelling, and creative skills.
• Good understanding of social media analytics and performance metrics.
• Highly organized, proactive, creative, and comfortable working in a fast-paced, target-driven environment.
• Passion for education, science communication, content creation, and community building is preferred.