Social Media Manager

Biz2X; Dadri; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Biz2Credit is looking for a seasoned Social Media Manager to own strategy, content calendar, and day-to-day execution for our US-focused audience. You’ll lead a small internal team, coordinate with external agencies, and base publishing decisions on data.

You’ll have 7–10 years of social media management experience, a track record of growing organic reach in a regulated space, and strong fluency with Google Analytics and scheduling tools. The shift runs 11:30 am–8:30 pm.

Qualifications

• 7–10 years managing social media campaigns, preferably with a finance or banking background.
• Proven experience growing organic reach for a US-based audience.
• Fluency in Google Analytics and social-native analytics and scheduling tools.
• Hands-on experience building and running a content calendar across multiple platforms.
• Team management experience: hiring, coaching, or leading people.
• Comfort managing agency relationships and holding external partners to a brief.
• Working understanding of compliance basics in a regulated industry.

Responsibilities

• Social Strategy & Campaign Management: Plan and execute social campaigns end to end for a finance audience.
• Organic Growth: Grow Biz2Credit's channels without paid spend as the primary lever.
• Content Calendar Ownership: Build and maintain a content calendar balancing brand storytelling and data like the Small Business Lending Index.
• Data & Reporting: Track performance using GA and translate findings into content changes.
• Team Management: Lead and coach a small social team.
• Agency Liaison: Coordinate between internal team and external agencies.
• Audience Fluency: Speak to a US small business audience with the right tone and channels.
• Compliance Awareness: Stay current on lending and fintech regulatory considerations.
• Cross-Functional Collaboration: Partner with product and content teams to turn products and data into content.
• Reputation Monitoring: Track brand mentions and industry conversations.

Skills

Social media strategy

Organic growth

Analytics (GA)

Content calendar

Team management

Agency liaison

Regulatory compliance

Cross-functional collaboration

Audience targeting (US)

Tools

Google Analytics

Scheduling tools

Job description

As Social Media Manager, you will own the strategy, content calendar, and day-to-day execution of company's social presence. You will manage a small internal team, direct outside agency partners, and use data to decide what gets published rather than just report on what already did. This role requires someone who has built organic growth from scratch in a regulated industry and knows the difference between a vanity metric and a real one.

Shifts: 11:30 am- 8:30 pm

Key Responsibilities

• Social Strategy & Campaign Management: Plan and execute social campaigns end to end, from concept through publishing through post-mortem, for a finance and lending audience.
• Organic Growth: Grow Biz2Credit's channels without leaning on paid spend as the primary lever.
• Content Calendar Ownership: Build and maintain a content calendar balancing brand storytelling, product education, timely finance news, and proprietary data such as the Small Business Lending Index.
• Data & Reporting: Track performance using Google Analytics and platform-native tools and translate findings into changes to what gets published next.
• Team Management: Manage and coach a small social team, setting the standard for planning and execution.
• Agency Liaison: Act as the connective tissue between the internal team and outside agencies, including creative, PR, and paid, keeping every partner working off the same brief.
• Audience Fluency: Speak directly to a US small business audience - the tone, the pain points, the platforms where they actually show up.
• Compliance Awareness: Stay current on lending and fintech regulatory considerations that affect what can and cannot be said in a public post.
• Cross-Functional Collaboration: Partner with product and content teams to turn loan products, company milestones, and market data into accurate, shareable content.
• Reputation Monitoring: Track brand mentions and industry conversation, and flag anything that needs a fast response.

Requirements

• 7-10 years managing social media campaigns, preferably with a finance or banking background.
• Proven experience growing organic reach for a US-based audience.
• Fluency in Google Analytics and social-native analytics and scheduling tools.
• Hands-on experience building and running a content calendar across multiple platforms.
• Team management experience. You have hired, coached, or led people, not just projects.
• Comfort managing agency relationships and holding external partners to a brief.
• Working understanding of compliance basics in a regulated industry.