Assistant Manager - Social Media

Cashfree; Bengaluru; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Cashfree in Bengaluru seeks a social creator with an analyst's brain to own our LinkedIn and X presence. You will translate fintech and payments infrastructure into content people actually want to watch, from idea to publish, with calendar, formats, and daily rhythm.

You will craft stories, hooks, carousels, and scripts—growing followers and engagement toward clear targets, and you will report weekly on what works and what to double down on.

Qualifications

• 3-4 years growing social media accounts with real numbers to show for it
• Able to pitch ideas before being asked
• Translate complex fintech concepts into simple, engaging stories
• Data-driven, able to spot patterns and reallocate quickly
• Hands-on content creator, not only a briefing manager
• Creative and analytic in equal measure, passionate about social

Responsibilities

• Own the social content engine across LinkedIn and X from idea to publish
• Manage calendar, formats, and daily posting rhythm
• Spot trends early and decide where Cashfree should participate
• Create scripts, hooks, carousels, and shoots in-house
• Grow followers and engagement against targets and report on performance
• Collaborate with brand, product, and founder-branding teams

Skills

Social strategy

Content creation

Analytics

Video editing

Platform growth

Tools

LinkedIn

X/Twitter

Job description

Social at Cashfree is where a B2B fintech gets to sound like a person. You will own how we show up across LinkedIn, and X (Twitter): the trends we catch first, the stories we make people actually want to watch, and the follower and engagement growth that proves it worked. You will turn payments, infrastructure, and fintech complexity into content people stop scrolling for. This is a creator role with an analyst's brain attached.

What you will own

• Own the social content engine across LinkedIn, and X, from idea to publish, including the calendar, formats, and the daily rhythm of posting
• Spot trends before they peak and decide fast which ones Cashfree has a right to play in, so we are early to the conversation rather than late to the meme
• Translate brand campaigns, brand stories, and creative storytelling that lands with both builders and business audiences
• Create content yourself, scripts, hooks, shoots, edits, carousels, so the output does not stall waiting on external production for every idea
• Grow followers and engagement across all three platforms against clear targets, and report on what is driving the growth
• Run a weekly performance read: what worked, what did not, what we double down on, and feed that back into the next batch of content
• Partner with the brand, product, and founder-branding teams so social amplifies the larger narrative instead of running parallel to it

Why Cashfree

Cashfree processes over $80Bn in payments annually, trusted by over a million businesses across India. Most fintech social is forgettable, all jargon and stock graphics. This role is the chance to build a genuinely watchable presence for a serious infrastructure company, the kind of feed people follow even when they are not in the market to buy. You will have the room to be weird, the data to prove your instincts, and a brand worth getting right.

Who you are

• 3-4 years growing social media accounts with real numbers to show for it, ideally in fintech, B2B SaaS, or a comparable industry
• You see content in everything and are not shy about saying so, you pitch ideas before anyone asks
• You bridge complex concepts and creative storytelling with ease, and can explain a payments product to someone who has never thought about payments
• You move on data, spot the patterns in what is performing, and reallocate fast toward what works
• You create content yourself and have a genuine knack for it, not only briefing others to make it
• Eccentric, creative, and analytical in equal measure, you live and breathe social and treat it as a craft