Social Media Manager

Vigo International; Dadri; On-site; INR 250,000 - 420,000; Full time

Job summary

Vigo International in India is seeking a budding Social Media Assistant to develop and execute strategies for inhouse brands, plan monthly calendars, and create engaging content across Instagram and other platforms.

The role requires a hands-on, highly organized candidate with 0-1 years’ experience in fashion or lifestyle social media, a strong eye for fashion aesthetics, and the ability to adapt voice for multiple brands. CapCut/Canva/Adobe experience is a plus.

Qualifications

• 0-1 year of experience in social media, preferably fashion, D2C, lifestyle, or beauty.
• Strong understanding of Instagram and current internet culture.
• Excellent creative thinking and storytelling skills.
• Strong visual sense and understanding of fashion aesthetics.
• Ability to identify trends and turn them into relevant brand content.
• Comfortable managing multiple brands with different identities.
• Highly organized, proactive, and hands-on.
• Experience with influencer/UGC marketing is a plus.

Responsibilities

• Develop and execute social media strategies for inhouse brands.
• Plan and manage monthly content calendars across Instagram and other relevant platforms.
• Ideate and create engaging Reels, Stories, carousels, posts, UGC and campaign content.
• Stay updated with social media trends, sounds, formats, memes, creators, and fashion culture.
• Build a distinct voice and visual identity for each brand.
• Coordinate with photographers, videographers, designers, influencers, and UGC creators.
• Manage influencer collaborations and creator campaigns.
• Write creative briefs, captions, hooks, and CTAs.
• Monitor social media performance and use insights to improve content and engagement.
• Track reach, views, engagement, follower growth, website traffic, and conversions.
• Manage community engagement through comments, DMs, mentions, and UGC.
• Support product launches, campaigns, shoots, and brand activations.

Skills

Social Media Strategy

Content Creation

Reels

Trend Research

Copywriting

Influencer Marketing

Brand Building

Community Management

Analytics

Fashion & Culture

Tools

CapCut

Canva

Adobe

Job description

Company Description Vigo International is a leading textile manufacturer that manages a diverse portfolio of apparel brands. The company focuses on producing quality textiles and garments for a wide range of markets and customer segments. Team members collaborate closely with brand and production units to support consistent, market-relevant messaging. Joining Vigo International offers the opportunity to contribute to the growth of established and emerging apparel brands within a dynamic, fast-paced environment.

KEY RESPONSIBILITIES

• Develop and execute social media strategies for inhouse brands.
• Plan and manage monthly content calendars across Instagram and other relevant platforms.
• Ideate and create engaging Reels, Stories, carousels, posts, UGC and campaign content.
• Stay updated with social media trends, sounds, formats, memes, creators, and fashion culture.
• Build a distinct voice and visual identity for each brand.
• Coordinate with photographers, videographers, designers, influencers, and UGC creators.
• Manage influencer collaborations and creator campaigns.
• Write creative briefs, captions, hooks, and CTAs.
• Monitor social media performance and use insights to improve content and engagement.
• Track reach, views, engagement, follower growth, website traffic, and conversions.
• Manage community engagement through comments, DMs, mentions, and UGC.
• Support product launches, campaigns, shoots, and brand activations.

WHAT WE'RE LOOKING FOR

• 0-1 years of experience in social media, preferably fashion, D2C, lifestyle, or beauty.
• Strong understanding of Instagram and current internet culture.
• Excellent creative thinking and storytelling skills.
• Strong visual sense and understanding of fashion aesthetics.
• Ability to identify trends and turn them into relevant brand content.
• Comfortable managing multiple brands with different identities.
• Highly organized, proactive, and hands-on.
• Experience with CapCut, Canva, Adobe or similar tools is a plus.
• Experience with influencer/UGC marketing is a plus.

KEY SKILLS

• Social Media Strategy | Content Creation | Reels | Trend Research | Copywriting | Influencer Marketing | Brand Building | Community Management | Analytics | Fashion & Culture