Social Media Manager

RK Group; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

RK Group | Kalandri| The Jain Foundation (TJF) seeks an experienced Social Media Manager to independently own content, design, and strategy across three distinct verticals. You will plan calendars, design creatives, write copy, and report on growth for RK Group, Kalandri, and TJF, coordinating with leadership and on-ground teams.

You will design in-house creatives, publish across LinkedIn, Instagram, and WhatsApp, and maintain brand guidelines while developing a strong, multi-vertical presence.

Qualifications

• 3–5 years managing social media and content for multiple brands or verticals (in-house, agency or freelance).
• A portfolio showing both graphic design and strategic planning, not just posting.

Responsibilities

• Build a monthly/quarterly content calendar for each vertical, tailored to its goals and audience.
• Define content pillars per vertical and plan a consistent mix.
• Track a rolling campaign with at least one brand campaign per quarter per vertical.
• Design all creatives in-house (static posts, carousels, stories, short-form video).
• Write copy in English (and Hindi where relevant).
• Maintain and apply brand guidelines and templates across all three verticals.
• Own posting calendar and day-to-day publishing across LinkedIn, Instagram, and WhatsApp.
• Coordinate inputs and assets with leadership and on-ground teams across RK Group, Kalandri, and TJF.
• Identify collaboration opportunities between verticals and sub-brands.
• Maintain weekly/monthly dashboards tracking followers, engagement, and reach.

Skills

Content strategy

Brand management

Graphic design

Copywriting

Video editing

Cross-brand coordination

Tools

Canva

Adobe Photoshop

Adobe Illustrator

Job description

RK Group | Kalandri| The Jain Foundation (TJF)

RK Group is looking to appoint a Social Media Manager to independently own content, design, and strategy across three distinct verticals: RK Group (the parent business), Kalandri (rural education and community development), and The Jain Foundation / TJF (philanthropic and religious initiatives). This is a single-owner, multi-brand role - the person will plan calendars, design creatives, write copy, and report on growth for all three, working closely with leadership and each vertical's on-ground team.

ABOUT THE THREE VERTICALS

1. RK Group

• Bengaluru-based retail and e-commerce conglomerate with a 45+ year legacy, ~90 exclusive brand outlets, and partners including Nike, Mango, Nautica, NEXT and Amazon (~768 employees).
• Current presence: LinkedIn (~23,000 followers, sporadic posting) and Instagram (~148 followers). Goal: build top-of-mind brand recall, showcase thought leadership, and support talent attraction.
• Rural education and development initiatives in RK's ancestral village of Kalandri, Sirohi district, Rajasthan - including the Prem Ratan Memorial School, the Mahavir Vidyalaya government school partnership, and new sports infrastructure (padel/pickleball courts, running track).
• Goal: build visibility and credibility for on-ground community and education work.

3. The Jain Foundation (TJF)

• Philanthropic and religious foundation - current initiatives include the Museum of Jainology (Palitana) and the Vihar Seva platform.
• Goal: build awareness and trust for the Foundation's work among the Jain community and broader public.

KEY RESPONSIBILITIES

• Build a monthly/quarterly content calendar for each vertical, tailored to its distinct goals and audience.
• Define content pillars per vertical (e.g. legacy & leadership, credibility & thought leadership, community & talent stories) and plan a consistent mix against them.
• Track a rolling campaign - at least one brand campaign per quarter per vertical.

Content Creation & Graphic Design

• Design all creatives in-house - static posts, carousels, Instagram stories, and short-form video/Reels.
• Write copy in English (and Hindi where relevant, especially for Kalandri and TJF community content).
• Maintain and apply brand guidelines and templates consistently across all three verticals.

Execution & Coordination

• Own the posting calendar and day-to-day publishing across LinkedIn, Instagram, and WhatsApp.
• Coordinate directly with RK's office, HR, and on-ground teams at Kalandri and TJF for inputs, approvals, and photo/video assets.
• Identify and coordinate collaboration/cross-posting opportunities between verticals and sub-brands.

Reporting & Analytics

• Maintain a weekly/monthly dashboard tracking followers, engagement, and reach across all three verticals.
• Report progress against goals and recommend adjustments each month.

WHAT WE'RE LOOKING FOR

Experience

• 3-5 years managing social media and content for multiple brands or verticals - in-house, agency, or freelance.
• A portfolio showing both graphic design and strategic planning, not just posting.

Skills

• Strong hands-on graphic design - Canva and/or Adobe Photoshop/Illustrator.
• Confident copywriting in English; Hindi/English bilingual writing a strong plus.
• Basic video editing for Reels/short-form content.
• Ability to translate a brand brief into a content strategy and calendar independently.
• Comfortable working with founder/leadership-level content and sensitive philanthropic/community subject matter.

Personal Attributes

• Self-starter who can own three distinct brand voices without close supervision.
• Organised and consistent - comfortable maintaining calendars, dashboards, and reporting cadence.
• Based in or willing to be based in Bengaluru, with occasional travel to Kalandri, Rajasthan.