Social Media Manager

Bharat Vedica®; Anand; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Bharat Vedica is seeking a seasoned Social Media Manager to own brand presence across platforms, crafting strategy, calendars, and engaging communities in line with the brand voice.

Lead cross-functional collaboration with design and performance teams to deliver consistent content, analyze performance metrics, and stay ahead of platform trends for growth in India market.

This role requires excellent written communication, keen eye for trends, and ability to manage influencers when relevant.

Qualifications

• 4–7 years of experience managing brand social media, preferably in D2C, retail or lifestyle brands.
• Strong understanding of platform-specific content strategy and analytics.
• Experience briefing designers/video editors and managing content calendars.
• Excellent written communication and a sharp eye for trends and brand tone.

Responsibilities

• Build and execute the social media strategy and monthly content calendar across all platforms.
• Brief and coordinate with Design/Content teams for creatives, reels and captions.
• Manage day-to-day publishing, community engagement, comments and DMs.
• Track platform-wise growth, engagement and reach; report performance with actionable insights.
• Stay current on platform trends, formats (reels, stories) and algorithm changes to keep content competitive.
• Coordinate with the Performance Marketing Manager on boosting/paid social amplification of top content.
• Manage influencer/collaboration outreach where relevant.

Skills

Social media strategy

Content calendar

Community engagement

Analytics

Brand communication

Job description

Own the brand's social media presence end-to-end — strategy, content calendar, community engagement and platform growth — across Instagram, Facebook, LinkedIn and other relevant platforms, working closely with Design and Performance Marketing.

Key Responsibilities

• Build and execute the social media strategy and monthly content calendar across all platforms
• Brief and coordinate with Design/Content teams for creatives, reels and captions
• Manage day-to-day publishing, community engagement, comments and DMs
• Track platform-wise growth, engagement and reach; report performance with actionable insights
• Stay current on platform trends, formats (reels, stories) and algorithm changes to keep content competitive
• Coordinate with the Performance Marketing Manager on boosting/paid social amplification of top content
• Manage influencer/collaboration outreach where relevant

Requirements & Skills

• 4–7 years of experience managing brand social media, preferably in D2C, retail or lifestyle brands
• Strong understanding of platform-specific content strategy and analytics
• Experience briefing designers/video editors and managing content calendars
• Excellent written communication and a sharp eye for trends and brand tone