Social Media Live Anchor

Shyam Sundar Co; Kolkata District; On-site; INR 279,000 - 502,000; Full time

Job summary

Shyam Sundar Co Jewellers in Kolkata seeks a Social Media Live Anchor to host Facebook, Instagram, and YouTube Live sessions, showcase jewellery, describe features, and engage with viewers in real time.

The ideal candidate will be confident, well-spoken, fluent in Bengali, Hindi and English, and able to drive audience interaction, answer queries, and help highlight collections, offers, and events. Experience in fashion or jewellery is preferred, with ability to wear and model pieces on camera.

Qualifications

• Graduation in Mass Communication, Marketing, Fashion, or related field.
• 1–3 years of anchoring, live streaming or social media hosting (jewellery/fashion preferred).
• Excellent Bengali, Hindi and English communication and presentation skills.

Responsibilities

• Host Facebook, Instagram, and YouTube Live sessions, presenting and explaining jewellery collections.
• Wear and model jewellery pieces and provide detailed descriptions of design, weight, pricing, and customization options.
• Answer real-time customer queries and engage viewers to drive interaction and sales.
• Plan and coordinate live session schedules and collaborate with the social media team for content themes.
• Host store events and be the digital face of Shyam Sundar Co Jewellers, enhancing brand recognition.

Skills

Bengali

Hindi

English

On-camera presence

Audience engagement

Social media trends

Meta Business Suite

Education

Bachelor's degree in Mass Communication/Marketing/Fashion

Tools

YouTube Live management

Meta Business Suite

Job description

Job Code SSCJ-K6M12025

Designation Social Media Live Anchor

Job Summary

Shyam Sundar Co Jewellers is looking for a Social Media Live Anchor to host engaging Facebook, Instagram, and YouTube Live sessions. The role involves wearing and showcasing jewellery collections, demonstrating their features, and interacting with online audiences in real-time. The ideal candidate should be confident, well-spoken, and have a passion for fashion, jewellery, and customer engagement.

Primary Responsibilities

Live Anchoring & Jewellery Demonstration:

• Host Facebook, Instagram, and YouTube Live sessions, presenting and explaining jewellery collections.
• Wear and model various jewellery pieces to enhance their appeal.
• Provide detailed descriptions of gold, diamond, and silver jewellery, including design, craftsmanship, weight, pricing, and customization options.
• Answer real-time customer queries related to jewellery products and offers.
• Engage with viewers, encouraging them to interact, comment, and share.
• Maintain high energy levels and professional on-screen presence.

Customer Engagement & Query Handling:

• Respond to customer queries, comments, and messages during and after live sessions.
• Share updates on ongoing offers, collections, and new arrivals.
• Maintain a friendly and persuasive tone to encourage sales and brand loyalty.

Content Creation & Social Media Growth:

• Plan and coordinate live session schedules to maximize reach and engagement.
• Collaborate with the social media team to strategize content and themes for Live sessions.
• Assist in short video content creation (Reels & YouTube Shorts) for additional promotions.
• Ensure content aligns with brand tone, aesthetics, and audience expectations.

Event Coverage & Brand Representation:

• Host store events, jewellery exhibitions, and festive launches through live sessions.
• Be the digital face of Shyam Sundar Co Jewellers, building brand recognition and trust.

Key Skills & Requirements:

Educational Qualification Graduation in Mass Communication, Marketing, Fashion, or any relevant field.

Experience 1-3 years in anchoring, live streaming, or social media hosting (jewellery or fashion industry preferred).

Skills Required

• Strong communication & presentation skills in Bengali, Hindi and English.
• Confident and charismatic on-camera presence.
• Ability to engage with online audiences and answer queries professionally.
• Basic knowledge of social media trends, audience interaction, and marketing strategies.
• Familiarity with Meta Business Suite and YouTube Live management.

Location Kolkata, West Bengal

Join Us & Be the Digital Face of Shyam Sundar Co Jewellers!