Social Media & Influencer Marketing Executive

VMax Wellness; Coimbatore District; On-site; INR 300,000 - 500,000; Full time

Job summary

VMax Healthtech is seeking a creative Social Media & Influencer Marketing Executive to enhance our digital presence from Racecourse, Coimbatore. You will analyze social trends, generate organic leads, source influencers, and manage campaigns across Instagram, YouTube, and LinkedIn.

The role requires 6 months to 1 year of experience, strong English communication, and ability to craft engaging content and strategic outreach. Join us to drive brand awareness in health and wellness.

Qualifications

• 6 months to 1 year of professional experience managing brand social media accounts and influencer campaigns.
• Excellent verbal and written English communication skills.
• Understanding of influencer marketing landscape and ability to evaluate engagement authenticity.
• Good understanding of Instagram, YouTube, and LinkedIn algorithms and engagement strategies.
• Ability to develop strategies that convert viewers into leads.
• Familiarity with social media management tools and basic influencer tracking tools.

Responsibilities

• Trend analysis and strategy for social platforms including Instagram, YouTube, and LinkedIn.
• Sourcing, outreach, and relationship building with nano to macro influencers.
• Manage influencer campaigns from brief to delivery and negotiate collaboration terms.
• Engage with online audience to build a community and generate high-quality leads.
• Create captions, copy, and hooks; collaborate with creators to align with brand messaging.
• Analyze campaign performance and report ROI, reach, engagement, and lead conversions.

Skills

Social media management

Influencer outreach

Content creation

Copywriting

Analytics

Negotiation

Communication

Tools

Buffer

Hootsuite

Canva

Job description

About VMax Healthtech
VMax Healthtech is a health and wellness company focused on promoting healthier lifestyles through personalized wellness solutions and nutrition guidance. The company aims to help individuals prevent and manage lifestyle-related health conditions, including diabetes, heart disease, thyroid disorders, and PCOS, through a holistic approach to health and wellness.

Company Name: VMax Healthtech
Job Location: Racecourse, Coimbatore
About VMax Healthtech
VMax Healthtech is a health and wellness company focused on promoting healthier lifestyles through personalized wellness solutions and nutrition guidance. The company aims to help individuals prevent and manage lifestyle-related health conditions, including diabetes, heart disease, thyroid disorders, and PCOS, through a holistic approach to health and wellness.
At VMax Healthtech, we are committed to making personalized health and wellness solutions accessible to individuals and helping them achieve sustainable health goals.
Role Overview
We are looking for a creative, data-driven, and highly communicative Social Media & Influencer Marketing Executive to enhance our brand's digital presence.
The ideal candidate will be responsible for analyzing social media trends, generating organic leads, building and managing influencer relationships, and improving brand engagement across digital platforms.
If you have a passion for storytelling, excellent negotiation and communication skills, and enjoy collaborating with content creators to increase brand awareness and engagement, we would love to hear from you.
Company Website: www.vmax.fitCompany Website: www.vmax.fit

Key Responsibilities

• Trend Analysis & Strategy
• Monitor and identify trending topics, memes, audio tracks, and platform updates across Instagram, YouTube, and LinkedIn.
• Leverage relevant trends to improve brand visibility and maintain an engaging online presence.
• Influencer Sourcing & Outreach
• Identify, evaluate, and approach relevant nano, micro, and macro-influencers whose audiences align with our target demographics.
• Build a strong network of influencers to support brand awareness and marketing initiatives.
• Influencer Management
• Manage influencer campaigns from beginning to end.
• Negotiate collaboration terms and communicate campaign details and content briefs.
• Track content deliverables and ensure timely execution of campaigns.
• Build and maintain long-term relationships with influencers and content creators.
• Audience Engagement & Lead Generation
• Interact with the online audience regularly to build and maintain an engaged community.
• Execute organic social media campaigns designed to generate high-quality leads and inquiries.
• Identify opportunities to convert social media engagement into potential business leads.
• Content Creation & Copywriting
• Write engaging captions, persuasive copy, and attention-grabbing hooks for social media content.
• Collaborate with influencers and internal teams to ensure content aligns with the brand's messaging.
• Optimize content to improve reach, engagement, and overall performance.
• Performance Tracking & Reporting
• Analyze weekly and monthly social media and influencer campaign performance.
• Track key metrics, including return on investment (ROI), reach, engagement rate, and lead conversion.
• Identify successful strategies and recommend improvements based on campaign performance.
  

Required Skills & Qualifications

• Experience
• 6 months to 1 year of professional experience managing brand social media accounts and executing influencer marketing campaigns.
• Experience working with an agency or in-house marketing team is preferred.
• Communication Skills
• Excellent verbal and written English communication skills.
• Strong communication and negotiation abilities for influencer outreach, collaboration discussions, and community management.
• Influencer Marketing Knowledge
• Understanding of the influencer marketing landscape.
• Ability to evaluate influencer engagement authenticity and identify potentially fake followers.
• Knowledge of influencer outreach and negotiation techniques.
• Social Media Platform Expertise
• Good understanding of Instagram, YouTube, and LinkedIn algorithms, content formats, and engagement strategies.
• Lead Generation
• Basic understanding of social media marketing funnels.
• Ability to develop strategies that convert viewers and followers into potential leads.
• Tools & Technology
• Familiarity with social media management tools such as Buffer, Hootsuite, and Canva.
• Basic knowledge of influencer tracking tools and spreadsheets.

What We Are Looking For?
We are looking for someone who is creative, proactive, analytical, and passionate about digital marketing. The ideal candidate should be comfortable communicating with influencers, identifying emerging trends, creating engaging content, and developing strategies to improve brand awareness and lead generation.
If you are excited about social media, influencer collaborations, and building a strong digital presence for a health and wellness brand, this opportunity is for you.
Join VMax Healthtech and help us make a positive impact on people's health and wellness!
Skills: social media management,instagram marketing,influencer marketing,communication,content creation & copywriting