Social Media Executive - Arts

Juniper Hotels Limited; Mumbai; On-site; INR 550,000 - 1,000,000; Full time

Job summary

Juniper Hotels Limited in Mumbai is seeking a creative and culturally curious Social Media Executive to lead end-to-end social media and digital content activities for art exhibitions, cultural initiatives, artist collaborations, and creative experiences.

The role requires developing content calendars, identifying trends, and optimizing content performance through data-driven insights, with hands-on photography, videography, and storytelling across arts, culture, heritage, design, and

Qualifications

• 3–6 years of experience in social media, digital content, arts, exhibitions, galleries, museums, design, luxury, hospitality, or related creative fields.
• Strong interest in art, culture, design, heritage, and visual storytelling.
• Hands‑on expertise in photography, videography, content creation, and short‑form video.

Responsibilities

• Manage end-to-end social media activities across Instagram and relevant digital platforms.
• Develop content calendars, campaigns, and storytelling concepts for exhibitions and cultural initiatives.
• Independently handle photography, videography, Reels, Stories, and event/exhibition coverage.
• Create content around artists, artworks, exhibitions, installations, design, and cultural experiences.
• Build relationships with artists, curators, galleries, designers, creators, and influencers.
• Identify emerging art, design, culture, and social media trends and integrate them into content.
• Track social media performance and use insights to improve reach, engagement, and audience growth.
• Coordinate with internal teams and external creative partners for content and campaign execution.

Skills

Social media management

Photography

Videography

Content creation

Storytelling

Canva

AI tools

Copywriting

Trend analysis

Tools

Canva

AI tools

Photo/Video editing software

Job description

About the Company:

Juniper Hotels is a leading luxury hotel ownership and development company with a portfolio of hotels across India. Through its strategic partnership with Hyatt, Juniper is committed to creating exceptional hospitality experiences while fostering meaningful connections through art, culture, design, and storytelling.

Role Overview:

We are looking for a creative and culturally curious Social Media Executive to lead and manage end-to-end social media and digital content activities presence of our art exhibitions, cultural initiatives, artist collaborations, and creative experiences. The ideal candidate will be skilled in developing content calendars, identifying emerging trends, and optimizing content performance through data-driven insights.

The role requires a strong visual eye, hands‑on content creation skills, and the ability to independently translate art and exhibition experiences into engaging digital stories. You will play a key role in promoting the organizations initiatives across arts, culture, heritage, design, and hospitality, while helping build and engage relevant audiences and communities through compelling storytelling and content.

Key Responsibilities:

• Manage end-to-end social media activities across Instagram and relevant digital platforms.
• Develop content calendars, campaigns, and storytelling concepts for exhibitions and cultural initiatives.
• Independently handle photography, videography, Reels, Stories, and event/exhibition coverage.
• Create content around artists, artworks, exhibitions, installations, design, and cultural experiences.
• Build relationships with artists, curators, galleries, designers, creators, and influencers.
• Identify emerging art, design, culture, and social media trends and integrate them into content.
• Track social media performance and use insights to improve reach, engagement, and audience growth.
• Coordinate with internal teams and external creative partners for content and campaign execution.

Required Skills & Experience:

• 3-6 years of experience in social media, digital content, arts, exhibitions, galleries, museums, design, luxury, hospitality, or related creative fields.
• Strong interest in art, culture, design, heritage, and visual storytelling.
• Hands‑on expertise in photography, videography, content creation, and short‑form video.
• Proficiency in Canva, AI tools, and relevant photo/video editing software.
• Strong copywriting, communication, and content ideation skills.
• Strong visual sense with an eye for aesthetics, composition, and detail.
• Willingness to travel across company assets in India for exhibitions, events, and content creation.

Ideal Candidate:

Someone who can turn an artwork into a story, an exhibition into an experience, and an artists vision into engaging digital content.