Social Media Executive

Sunstone Education; Pune District; On-site; INR 520,000 - 780,000; Full time

Job summary

Vedam School of Technology is a forward-thinking institution reimagining undergraduate Computer Science education with a strong focus on AI and industry-led learning. The team builds products and real-world problems for students to tackle from day one, shaping the voice of a future-focused education brand.

We seek a social media lead to craft platform-specific campaigns, collaborate with marketing and leadership, and grow engagement across LinkedIn, Instagram, YouTube, and Telegram in Pune.

Qualifications

• 2-3 years of proven experience as a Social Media Executive or in a similar role.
• Strong understanding of LinkedIn, Instagram, YouTube, and Telegram content strategies.
• Ability to balance creativity with data-driven decision making.
• Experience using social media analytics and reporting tools.
• Excellent written and verbal communication skills.
• Understanding and decent knowledge in graphic design tools and basic video editing software.
• Ability to work independently while collaborating closely with marketing, content, and leadership teams.

Responsibilities

• Plan, develop, and execute social media strategies across LinkedIn, Instagram, YouTube, and Telegram.
• Create platform-specific content and campaigns tailored to students, parents, educators, and the tech ecosystem.
• Write compelling, on-brand copy for posts, captions, and campaigns that align with Vedam vision and tone.
• Conceptualise visual assets including static posts, reels, short videos, carousels, and PPT/PDF content and work along graphics and video team.
• Actively manage social media communities by responding to comments, messages, and interactions in a timely and thoughtful manner.
• Track, analyse, and report performance metrics across platforms to evaluate campaign effectiveness.
• Share actionable insights and recommendations to continuously optimize content and engagement.
• Ensure consistency and alignment across all social media touchpoints while experimenting with new formats and trends.

Skills

Social media strategy

Platform content

Data-driven decisions

Analytics tools

Copywriting

Graphic design

Video editing

Team collaboration

Tools

Canva

Adobe Photoshop

Premiere Pro

Hootsuite

Job description

Key Responsibilities

• Plan, develop, and execute social media strategies across LinkedIn, Instagram, YouTube, and Telegram.
• Create platform-specific content and campaigns tailored to students, parents, educators, and the tech ecosystem.
• Write compelling, on-brand copy for posts, captions, and campaigns that align with Vedams vision and tone.
• Conceptualise visual assets including static posts, reels, short videos, carousels, and PPT/PDF content and work along graphics and video team.
• Actively manage social media communities by responding to comments, messages, and interactions in a timely and thoughtful manner.
• Track, analyse, and report performance metrics across platforms to evaluate campaign effectiveness.
• Share actionable insights and recommendations to continuously optimize content and engagement.
• Ensure consistency and alignment across all social media touchpoints while experimenting with new formats and trends.

Requirements

• 2-3 years of proven experience as a Social Media Executive or in a similar role.
• Strong understanding of LinkedIn, Instagram, YouTube, and Telegram content strategies.
• Ability to balance creativity with data-driven decision making.
• Experience using social media analytics and reporting tools.
• Excellent written and verbal communication skills.
• Understanding and decent knowledge in graphic design tools and basic video editing software.
• Ability to work independently while collaborating closely with marketing, content, and leadership teams.

About Vedam School of Technology

Vedam School of Technology is a new-age institution reimagining undergraduate Computer Science education with a strong focus on AI, real-world problem solving, and industry-led learning. Vedam bridges the gap between traditional academics and the skills required to build, ship, and scale technology in the real world.

At Vedam, students don’t just learn concepts — they build products, work on real problems, and grow with mentorship from industry experts from day one.

If you’re excited about shaping the voice of a future-focused education brand and influencing the next generation of tech builders, we’d love to hear from you.