Social Media Executive

Birthday Creative LLP; Pune District; On-site; INR 279,000 - 502,000; Full time

Job summary

Birthday Creative LLP is seeking a Social Media Marketing role in India to ideate and execute content strategies. The incumbent will create engaging captions, designs, and posts using Canva, while leveraging AI tools to stay ahead of trends and optimize campaigns.

You will engage with audiences through comments, DMs, polls, and other interactions to enhance brand presence. The role requires strong content planning, timely posting, and coordination with teams to ensure alignment with the social

Qualifications

• Experience in social media marketing and content creation.
• Proficiency with Canva or similar design tools.
• Ability to track trends and apply AI tools to content strategy.

Responsibilities

• Use AI tools for content ideation, caption support, trend analysis, and optimization.
• Track and apply AI and social media trends relevant to the brand.
• Create graphics and creatives using Canva for posts, stories, and campaigns.
• Manage social media engagement, including comments, DMs, polls, and interactions.
• Write captions for creatives aligned with brand tone and campaign goals.
• Support content planning and execution as per the social media calendar.
• Coordinate with the internal team for approvals and timely posting.
• Monitor performance and suggest content improvements based on engagement.

Skills

Social media marketing

Content ideation

Trend analysis

Caption writing

Engagement management

AI tools usage

Tools

Canva

AI tools

Job description

Role & responsibilities

• Use AI tools for content ideation, caption support, trend analysis, and optimization
• Track and apply AI and social media trends relevant to the brand
• Create graphics and creatives using Canva for posts, stories, and campaigns
• Manage social media engagement, including comments, DMs, polls, and interactions
• Write captions for creatives aligned with brand tone and campaign goals
• Support content planning and execution as per the social media calendar
• Coordinate with the internal team for approvals and timely posting
• Monitor performance and suggest content improvements based on engagement

Preferred candidate profile

Social Media Marketing