Social Media Executive

12Grids - The CX Technology Company; Mumbai; On-site; INR 279,000 - 390,600; Full time

Job summary

A digital solutions company in Mumbai is seeking a Social Media Executive to manage and execute social media strategies. The ideal candidate will have 2-3 years of experience in social media marketing, excellent communication skills, and a strong grasp of content trends and analytics tools. This full-time position offers an opportunity to collaborate with diverse teams in a creative environment.

Qualifications

• 2-3 years of experience in social media marketing/management.
• Strong understanding of content trends and algorithms.
• Ability to multitask and manage timelines independently.

Responsibilities

• Develop, plan, and execute social media strategies aligned with brand goals.
• Create engaging content and manage daily posting across platforms.
• Track performance metrics using analytics tools.

Skills

Content planning

Trend analysis

Brand storytelling

Performance tracking

Excellent communication

Education

Bachelor’s degree in Marketing, Mass Media, Communications, or related

Tools

Meta Suite

LinkedIn Analytics

Job description

12Grids is a growing digital solutions company specializing in web development, UI/UX design, branding, CRM solutions, and digital marketing. We work with diverse clients to create impactful digital experiences, driven by innovation, quality, and a collaborative work culture.

Job Title: Social Media Executive

Experience Required: 1 – 2 years

About the Role: We are looking for a highly creative and results‑driven Social Media Executive with a minimum of 3 years of hands on experience in managing social media platforms. The ideal candidate should be strong in content planning, trend analysis, brand storytelling, and performance tracking.

Key Responsibilities

• Develop, plan, and execute social media strategies aligned with brand goals.
• Manage daily posting across platforms (Instagram, Facebook, LinkedIn, X, YouTube, etc.).
• Create engaging content (copy + basic design coordination with the team).
• Monitor trends, competitor strategies, and audience insights.
• Coordinate with design, marketing, and content teams for creatives and campaigns.
• Track performance metrics using analytics tools and present insights.
• Manage social media calendars and ensure timely execution.
• Collaborate on campaigns, collaborations, and influencer tie‑ups when required.

Requirements

• 2-3 years of experience in social media marketing/management.
• Bachelor’s degree in Marketing, Mass Media, Communications, Digital Marketing, or a related field.
• Strong understanding of content trends, algorithms, and platform best practices.
• Excellent communication and copywriting skills.
• Ability to multitask and manage timelines independently.
• Knowledge of analytics tools (Meta Suite, LinkedIn Analytics, etc.).

Preferred Traits

• Tech‑savvy and eager to learn new tools and technologies.
• Creative mindset with strong storytelling ability.
• Strong time‑management and organizational skills.

Employment type: Full‑time