Social Media Executive

Digital marketing Agencies in mumbai; Mumbai; On-site; INR 240,000 - 420,000; Full time

Job summary

Scale Delight is seeking a dynamic and creative Social Media Executive to join our team. The ideal candidate will manage and enhance our clients’ social media presence across platforms.

The role covers developing engaging content, day-to-day channel management, influencer outreach, audience research, and performance analysis using Google Analytics and insights. Bachelor’s degree and 6–12 months experience preferred.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Strong understanding of social platforms and their audiences.
• Excellent written and verbal communication skills.
• Proficiency with social media management and analytics tools.
• Creative mindset for generating engaging content ideas.
• Strong analytical skills to interpret metrics.
• Able to work independently and in a fast-paced team.

Responsibilities

• Develop creative and engaging social media strategies.
• Manage day-to-day handling of channels, adapting content for each platform.
• Create engaging multimedia content or coordinate outsourcing.
• Plan and manage campaigns to promote the brand.
• Build relationships with influencers across platforms.
• Conduct audience research and monitor engagement.
• Respond to posts and manage social communities.
• Track performance using Google Analytics and platform insights.
• Research trends to improve measurement of activity.
• Analyze competitor activity and suggest improvements.
• Set targets to increase brand awareness and engagement.
• Manage the social media budget.
• Liaise with clients via calls, emails, or meetings.

Skills

Social media strategy

Content creation

Analytics

Community management

Budget management

Influencer relations

Audience research

Multichannel marketing

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Social media management tools

Analytics tools (GA, Facebook Insights)

Job description

Opening For Social Media Executive

Experience Required: 6-12 Months

Job Description

Scale Delight is seeking a dynamic and creative Social Media Executive to join our team. The ideal candidate will be responsible for managing and enhancing our clients’ social media presence across various platforms.

What will you do?

• Develop creative and engaging social media strategies


• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram and YouTube, adapting content to suit different channels


• Create engaging multimedia content (and/or outsource this effectively) across multiple platforms


• Develop, launch and manage new competitions and campaigns that promote your organisation and brand


• Form key relationships with influencers across the social media platforms


• Undertake audience research


• Manage and facilitate social media communities by responding to social media posts and developing discussions


• Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights


• Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity


• Analyze competitor activity


• Recommend improvements to increase performance


• Set targets to increase brand awareness and increase customer engagement


• Manage a budget for social media activities


• Regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.


• Strong understanding of social media platforms and their respective audiences


• Excellent written and verbal communication skills


• Proficiency in social media management tools and analytics tools


• Creative mindset with the ability to generate engaging content ideas


• Strong analytical skills and ability to interpret social media metrics.


• Ability to work independently and as part of a team in a fast-paced environment.