Social Media Executive

Coalesce Eventz India Pvt Ltd; Mumbai; On-site; INR 279,000 - 446,000; Full time

Job summary

Coalesce Eventz India Pvt Ltd seeks a creative and data-driven Social Media executive to own our brand's presence across social platforms. You will manage content, craft captions, and coordinate with the marketing team to run Meta Ads and WhatsApp marketing campaigns while ensuring engaging, on-brand communications.

The ideal candidate has 1–3 years of experience, strong writing, Canva basics, and a knack for analytics to report monthly performance.

Qualifications

• 1-3 years of experience managing social media accounts for a brand/business.
• Working knowledge of Meta Ads Manager (campaign setup, targeting, budgeting).
• Familiarity with WhatsApp Business tools for marketing/broadcast use.
• Strong writing skills and an eye for visual content.
• Basic knowledge of Canva or similar design tools.
• Understanding of social media analytics and reporting.
• Plan, create, and schedule engaging content across Instagram, Facebook, LinkedIn, and other relevant platforms.
• Develop and execute a monthly content calendar aligned with brand goals and campaigns.
• Write captions, source/create graphics and short-form video content (reels, stories).
• Monitor trends, hashtags, and competitor activity to keep content fresh and relevant.
• Engage with followers, respond to comments/DMs, and manage community interactions.
• Track performance metrics (reach, engagement, followers, CTR) and report insights monthly.
• Set up, run, and optimize basic Meta Ads campaigns (awareness, engagement, traffic, lead generation).
• Define target audiences, budgets, and ad creatives in coordination with the marketing team.

Responsibilities

• Own brand's presence across social platforms and support paid campaigns.
• Create, schedule, and publish engaging content across Instagram, Facebook, LinkedIn, and more.
• Write captions and develop visual assets including graphics and short-form video content.
• Monitor trends, hashtags, and competitor activity to keep content fresh.
• Engage with followers, respond to comments and DMs, and manage community interactions.
• Track and report on metrics like reach, engagement, followers, CTR monthly.
• Set up, run, and optimize Meta Ads campaigns (awareness, engagement, traffic, leads).
• Define audiences, budgets, and ad creatives in coordination with the marketing team.

Skills

Meta Ads Manager

WhatsApp Business

Content creation

Social media analytics

Content calendar

Caption writing

Canva

Video content (short-form)

Engagement management

Tools

Facebook/Instagram Ads Manager

WhatsApp Marketing

Job description

Location :Goregaon east

Work from Office

We are looking for a creative and data-driven Social Media executive to own our brand's presence across social platforms. The ideal candidate is passionate about content, understands what makes audiences engage, and has working knowledge of Meta Ads (Facebook & Instagram) and WhatsApp Marketing to support paid campaigns and direct customer engagement alongside organic content.

Candidate who can join immediately will be preferred

Requirements

Must-Have

• 1-3 years of experience managing social media accounts for a brand/business
• Working knowledge of Meta Ads Manager (campaign setup, targeting, budgeting)
• Familiarity with WhatsApp Business tools for marketing/broadcast use
• Strong writing skills and an eye for visual content
• Basic knowledge of Canva or similar design tools
• Understanding of social media analytics and reporting
• Plan, create, and schedule engaging content across Instagram, Facebook, LinkedIn, and other relevant platforms
• Develop and execute a monthly content calendar aligned with brand goals and campaigns
• Write captions, source/create graphics and short-form video content (reels, stories)
• Monitor trends, hashtags, and competitor activity to keep content fresh and relevant
• Engage with followers, respond to comments/DMs, and manage community interactions
• Track performance metrics (reach, engagement, followers, CTR) and report insights monthly
• Set up, run, and optimize basic Meta Ads campaigns (awareness, engagement, traffic, lead generation)
• Define target audiences, budgets, and ad creatives in coordination with the marketing team