Creative Copywriter

eCultify; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

No 'Sir/Ma’am' Culture

Tech-Forward Playground

Located in Andheri East

Job summary

eCultify, located in Mumbai, is searching for an innovative Copywriter who excels in creating engaging content that resonates with audiences. This role demands a unique blend of creativity, adaptability, and strong knowledge of Indian pop culture. The ideal candidate should have a strong portfolio and be ready to develop impactful scripts and captions in real-time. Perks include a non-hierarchical work culture and exposure to advanced tech. To apply, send your portfolio and a quirky product ad to [e-mail].

Qualifications

• A strong portfolio that showcases impactful work.
• Ability to write quickly with wit and creativity.
• Comprehensive knowledge of Indian pop culture for relevant content.

Responsibilities

• Develop engaging and witty content for various brands.
• Write scripts for digital media and ensure they capture attention.
• Utilize AI as a tool to enhance writing, not replace it.

Skills

Creativity

Writing

Pop Culture Knowledge

Adaptability

Use of AI Tools

Job description

eCultify is a forward-thinking online marketing agency dedicated to helping brands redefine their digital presence.

At Ecultify, we don\'t just "create content." We build digital cults. We\'ve done Metaverse concerts for Nickelodeon and sold fitness to the masses with Flipkart. Now, we\'re looking for a Copywriter who can write better than this JD.

If you think "synergy" and "outside the box" are peak creative vocabulary, please close this tab. We want someone whose words have the impact of a Fevicol ad—impossible to ignore and stuck in your head forever.

The Gig

• The Architect of Vibes: You\'ll be responsible for the voice of brands that want to be "cool" but don\'t know how. You\'re the one who makes them look like they\'ve got it all figured out.
• The Newsjacker: You need to have the Amul Girl\'s wit and the speed of a Twitter trend. If something happens at 9:00 AM, we want a witty caption by 9:05 AM.
• The Script Wizard: You\'ll write scripts for Reels that people actually watch till the end (a miracle in 2026).
• The Professional Chameleon: One hour you\'re writing heart‑wrenching long‑form copy for a sustainability group; the next, you\'re writing "Bunty tera sabun slow hai kya?" levels of catchy hooks.
• AI, But Make It Original: You know how to use AI like a tool, not a crutch. Whether it\u2019s ChatGPT or anything else, you use it to sharpen ideas, not replace them. If your copy sounds AI‑written, you\'ve already failed.

What You Bring

• A Portfolio that Slaps: Show us work that made a client sweat, a competitor jealous, or a random stranger click "Share."
• Zero Ego: We kill darlings here. If the idea doesn\'t work, we bury it and move on to the next ten.
• Indian Pop Culture PhD: You should know your Mirzapur from your Modern Love and your MS Dhoni from your Gambhir memes.

The "Only‑For‑Creatives" Requirement

To apply, do not send us a standard cover letter. No one reads those. Instead, sell us something completely useless.

Your Task:

Write a 3‑line ad for a "Solar‑Powered Flashlight" or a "Waterproof Sponge." The quirkier the angle, the faster we call you. If you make us laugh, you\'re halfway hired.

Perks

• No "Sir/Ma’am" Culture: We\'re an agency, not a bank.
• Tech‑Forward Playground: We\'re deep into AI, Web 3.0, and the Metaverse. You\'ll get to play with toys most writers haven\'t heard of yet.
• The Andheri Energy: Located in the heart of Mumbai\'s creative chaos (Andheri East).

Ready to Cultify?

Send your portfolio and your "Useless Product" copy to [e-mail].

P.S. If you used ChatGPT to write your test response, we\'ll know. Our AI can smell its own kind.