Social Media Executive

The Editing Table; Mohali; On-site; INR 400,000 - 640,000; Full time

Job summary

The Editing Table is seeking a creative and proactive Social Media Executive to manage and grow its presence across platforms. You will plan, create, publish, and monitor content while upholding our brand voice and visual identity.

You should understand trends, write engaging captions, coordinate with Video Editing, Design, and Content teams, and analyze performance to drive audience growth. You will stay updated on platform changes and schedule campaigns to maximize reach on Instagram,

Qualifications

• Strong understanding of major social media platforms and trends.
• Excellent writing and communication skills for captions and post copy.
• Ability to brainstorm fresh content ideas and campaigns.
• Basic knowledge of analytics to measure reach and engagement.

Responsibilities

• Manage social media accounts across platforms (Instagram, LinkedIn, Facebook, YouTube).
• Create and maintain a social media content calendar.
• Produce content formats like reels, posts, stories, carousels and scripts.
• Write captions, hooks, and post copy that align with brand voice.
• Research trends, sounds, hashtags and content ideas.
• Coordinate with Video Editing, Design and Content teams to publish on time.

Skills

Platform knowledge

Instagram & LinkedIn expertise

Writing & copy

Content ideation

Analytics basics

Time management

Tools

Canva

Video editing basics

Job description

We are looking for a creative and proactive Social Media Executive who can manage and grow the company's social media presence across platforms. The ideal candidate should understand social media trends, content creation, audience engagement, and platform-specific strategies.

The candidate will be responsible for planning, creating, publishing, and monitoring social media content while maintaining a consistent brand presence.

Key Responsibilities

• Manage the company's social media accounts across platforms such as Instagram, LinkedIn, Facebook, and YouTube.
• Plan and maintain a social media content calendar.
• Create and coordinate content including reels, posts, stories, carousels, and other social media formats.
• Write engaging captions, hooks, post copy, and basic scripts.
• Research current social media trends, sounds, formats, hashtags, and content ideas.
• Coordinate with the Video Editing, Design, and Content teams to get content prepared and published on time.
• Schedule and publish content according to the content calendar.
• Monitor comments, messages, mentions, and audience interactions.
• Track social media performance and prepare regular reports.
• Analyze metrics such as reach, engagement, followers, views, and conversions.
• Identify opportunities to improve content performance and audience growth.
• Stay updated with changes in social media algorithms, features, and trends.
• Support social media campaigns and promotional activities.
• Maintain consistent brand tone, visual identity, and communication across platforms.
• Research competitors and analyze their social media strategies.
• Suggest new content ideas and campaigns to increase brand awareness and engagement.

Required Skills

• Good understanding of major social media platforms.
• Strong knowledge of Instagram and LinkedIn.
• Good writing and communication skills.
• Ability to write engaging captions and social media copy.
• Strong understanding of current social media trends.
• Basic knowledge of content marketing and social media analytics.
• Creative thinking and ability to generate new content ideas.
• Good organizational and time-management skills.
• Ability to coordinate with multiple teams and meet deadlines.
• Basic understanding of Canva or similar design tools is an advantage.
• Basic knowledge of video/reel editing is an advantage.