Social Media Executive

Digital Piloto Pvt Ltd; Kolkata District; On-site; INR 180,000 - 300,000; Full time

Job summary

Digital Piloto Pvt Ltd is seeking a proactive social media specialist to craft and execute strategies across platforms, schedule content, and optimize engagement for multiple client accounts. You will research trends, monitor metrics, and report performance to identify growth opportunities.

The role requires 6 months of digital marketing experience, strong copywriting and communication skills, and familiarity with Meta Business Suite, Canva, and scheduling tools.

Qualifications

• Bachelor's degree in marketing or digital marketing certificates.
• Minimum 6 months of digital marketing experience.
• Strong knowledge of Instagram & Facebook; familiarity with LinkedIn & YouTube.
• Good copywriting, communication and creative skills.
• Understanding of social media analytics and performance metrics.
• Excellent communication skills.
• Basic knowledge of Meta Business Suite, Canva, Excel/Google Sheets and scheduling tools.
• Strong organizational, time-management and multitasking skills.

Responsibilities

• Develop and execute social media strategies aligned with client goals and brand identity.
• Schedule and publish posts, reels, carousels, stories and other content.
• Plan monthly content calendars and create engaging captions, hooks, CTAs and social media copy.
• Research trends, hashtags, formats and competitor activities.
• Monitor audience engagement, comments and messages.
• Prepare performance reports and identify growth opportunities.
• Stay updated with social media trends and best practices.
• Manage multiple client accounts, deadlines and client feedback effectively.

Skills

Copywriting

Communication

Creativity

Social media strategy

Time management

multitasking

Education

Bachelor's degree in Marketing

Digital marketing certificates

Tools

Meta Business Suite

Canva

Excel/Google Sheets

Scheduling tools

Job description

• Develop and execute social media strategies aligned with client goals and brand identity
• Schedule and publish posts, reels, carousels, stories and other content
• Plan monthly content calendars and Create engaging captions, hooks, CTAs and social media copy
• Research trends, hashtags, formats and competitor activities
• Monitor audience engagement, comments and messages
• Prepare performance reports and identify growth opportunities
• Stay updated with social media trends and best practices
• Manage multiple client accounts, deadlines and client feedback effectively
• Bachelors’ degree in marketing or any digital marketing domain certificates
• Good understanding social media marketing and social media optimization
• Minimum 6 months experience in digital marketing
• Strong knowledge of Instagram & Facebook; familiarity with LinkedIn & YouTube.
• Good copywriting, communication and creative skills.
• Understanding of social media analytics and performance metrics.
• Excellent communication skill
• Basic knowledge of Meta Business Suite, Canva, Excel/Google Sheets & scheduling tools.
• Strong organizational, time-management and multitasking skills.