Social Media Executive

way2news; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

way2news is seeking a driven digital marketing analyst to monitor trends across customer, competitor, content, festival, cultural, and social channels from our Hyderabad team.

You will identify customer needs and opportunities, analyse content for winning topics, and translate insights into actionable recommendations. The role supports paid campaigns, content scheduling, community monitoring, and weekly performance reporting.

Qualifications

• Experience in digital marketing or performance marketing.
• Experience in social listening and audience insights.
• Familiarity with competitor intelligence and market signals.
• Experience in devotional, spiritual, cultural or religious content.
• Understanding of Hindu festivals and Indian cultural conversations.
• Experience working with multilingual content teams.
• Proficiency with social media management and analytics tools.
• Familiarity with Meta Business Suite and related platforms.
• Awareness of AI tools for research and content intelligence.
• Basic understanding of paid social advertising.

Responsibilities

• Monitor customer, competitor, content, festival, cultural, and social media trends.
• Identify customer needs, concerns, purchase barriers, and emerging opportunities.
• Analyse content to identify winning topics, formats, hooks, and engagement drivers.
• Track festivals, regional trends, creators, and relevant platform trends.
• Convert insights into actionable content and creative recommendations.
• Support paid acquisition with audience insights, messaging, hooks, and creative ideas.
• Support social media scheduling, publishing, community monitoring, and performance tracking.
• Prepare daily intelligence updates and weekly reports with clear actions.

Skills

Digital marketing

Social listening

Competitor intelligence

Devotional/cultural/religious category

Understanding Hindu festivals

Multilingual content teamwork

Social media management tools

Meta Business Suite

AI-powered research tools

Paid social advertising basics

Hindi-speaking background

Tools

Meta Business Suite

Job description

Role & responsibilities

• Monitor customer, competitor, content, festival, cultural, and social media trends.


• Identify customer needs, concerns, purchase barriers, and emerging opportunities.


• Analyse VedaMandirs content to identify winning topics, formats, hooks, and engagement drivers.


• Track festivals, regional trends, creators, and relevant platform trends.


• Convert insights into actionable content and creative recommendations.


• Support paid acquisition with audience insights, messaging, hooks, and creative ideas.


• Support social media scheduling, publishing, community monitoring, and performance tracking.


• Prepare daily intelligence updates and weekly reports with clear actions.

Core expectation:

Observation Analysis Insight Recommendation Action

Preferred candidate profile

• Experience in digital marketing or performance marketing


• Experience in social listening


• Experience with competitor intelligence


• Experience in the devotional, spiritual, cultural or religious category


• Understanding of Hindu festivals and Indian cultural conversations


• Experience working with multilingual content teams


• Experience using social media management and analytics tools


• Familiarity with Meta Business Suite


• Familiarity with AI tools for research and content intelligence


• Basic understanding of paid social advertising


• North Indian Hindi Speaking state person is good to have but not must.