Social Media Executive

One MG Inc.; Chennai District; On-site; INR 300,000 - 500,000; Full time

Job summary

One MG Inc. is seeking a Social Media Executive in Chennai to manage day-to-day activities across multiple client accounts, crafting engaging content and campaigns.

You’ll develop brand-aligned social media strategies, coordinate with creative and client services teams, and supervise influencer collaborations while monitoring performance metrics to deliver actionable insights.

Qualifications

• 1–2 years of experience in social media management, preferably in a digital/advertising setting.
• Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and X.
• Good communication, copywriting, and coordination skills.
• Strong understanding of social media trends, formats, and analytics.
• Ability to manage multiple accounts and deadlines.
• Creative mindset with an eye for engaging content.
• Familiarity with Meta Business Suite, Instagram Insights, and scheduling/analytics tools.
• Basic knowledge of mobile content creation and influencer marketing.

Responsibilities

• Manage day-to-day social media activities and content calendars for multiple client accounts.
• Develop social media strategies and content aligned with brand objectives.
• Coordinate with creative, content, and client servicing teams for timely execution of posts, reels, stories, and campaigns.
• Write and coordinate engaging captions and social media copies.
• Stay updated on social media trends, formats, platform updates, and audience behaviour.
• Monitor performance metrics and prepare reports with actionable insights.
• Manage comments, messages, and online conversations around client brands.
• Conduct competitor and industry research to identify content opportunities.
• Take ownership of influencer marketing, including identifying, coordinating, and managing influencers/creators.
• Build and maintain an updated influencer database for campaigns and collaborations.
• Shoot basic reels and social media content using a smartphone when required.
• Identify, maintain, and coordinate with shoot crew such as photographers, videographers, editors, and other production resources.
• Ensure content follows brand guidelines and communication objectives.

Skills

Social media management

Copywriting

Communication

Coordination

Analytics

Content strategy

Tools

Meta Business Suite

Instagram Insights

Social media scheduling tools

Job description

As a Social Media Executive at One MG, you will manage social media for multiple client accounts, develop engaging content, execute campaigns, and contribute to building strong digital communities.

What You’ll Create & Contribute:

• Manage day-to-day social media activities and content calendars for multiple client accounts.
• Develop social media strategies and content aligned with brand objectives.
• Coordinate with creative, content, and client servicing teams for timely execution of posts, reels, stories, and campaigns.
• Write and coordinate engaging captions and social media copies.
• Stay updated on social media trends, formats, platform updates, and audience behaviour.
• Monitor performance metrics and prepare reports with actionable insights.
• Manage comments, messages, and online conversations around client brands.
• Conduct competitor and industry research to identify content opportunities.
• Take ownership of influencer marketing, including identifying, coordinating, and managing influencers/creators.
• Build and maintain an updated influencer database for campaigns and collaborations.
• Shoot basic reels and social media content using a smartphone when required.
• Identify, maintain, and coordinate with shoot crew such as photographers, videographers, editors, and other production resources.
• Ensure content follows brand guidelines and communication objectives.

What We’re Looking For:

• 1–2 years of experience in social media management, preferably in a digital/advertising agency.
• Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and X.
• Good communication, copywriting, and coordination skills.
• Strong understanding of social media trends, content formats, and analytics.
• Ability to manage multiple accounts and deadlines.
• Creative mindset with an eye for engaging content.
• Basic knowledge of Meta Business Suite, Instagram Insights, and social media scheduling/analytics tools.
• Basic understanding of mobile content creation and influencer marketing.