Social Media Coordinator

Ideamint India; Pune District; On-site; INR 279,000 - 502,000; Full time

Job summary

Ideamint, a Pune-based creative and marketing agency, is looking for a Social Media Executive who understands not just how to create content but why it works. You will manage Instagram, LinkedIn, and YouTube, craft content calendars, and collaborate with brand, strategy, design, copy, and content teams to deliver campaigns.

The ideal candidate is curious, creative, and data-driven, comfortable testing new ideas, analyzing performance, and staying on trend to boost reach and engagement for

Qualifications

• 2–3 years of experience in social media management, content, or digital marketing.
• Proven experience in managing and growing social media pages.
• Strong understanding of content creation, audience behaviour, and social media platforms.
• Good understanding of social media algorithms and platform-specific best practices.
• Strong creative thinking with a willingness to experiment and try new approaches.
• Analytical mindset with the ability to interpret performance data and derive actionable insights.
• Good written and verbal communication skills.
• Strong ownership, attention to detail, and ability to manage multiple priorities.
• Ability to work collaboratively in a fast-paced creative agency environment.

Responsibilities

• Manage and grow social media platforms including Instagram, LinkedIn, and YouTube.
• Plan, create, and execute engaging content across formats including static posts, carousels, reels, short-form videos, and other platform-specific formats.
• Develop and maintain content calendars aligned with brand objectives and communication strategies.
• Monitor social media performance and analyze key metrics to understand content and audience behaviour.
• Identify what is working, what isn’t, and use insights to continuously improve content performance.
• Experiment with different hooks, storytelling styles, formats, and content approaches to improve reach and engagement.
• Collaborate with brand, strategy, design, copy, and content teams to develop and execute ideas.
• Stay updated with social media trends, emerging formats, platform updates, and changing audience behaviours.
• Actively participate in brainstorming and contribute fresh ideas for campaigns and social content.
• Track competitors and industry trends to identify relevant opportunities for clients and brands.
• Prepare regular performance reports with key insights and actionable recommendations.
• Take ownership of assigned social media accounts and ensure consistent, timely execution.

Skills

Social media management

Content creation

Analytics

Copywriting

Team collaboration

Job description

Ideamint is a full-service creative and marketing agency headquartered in Pune, with a presence in Mumbai. We build brands through strategy, design, content, film, digital, and social media, working with clients across diverse industries.

Role Overview

We’re looking for a Social Media Executive who understands not just how to create and publish content, but why content works. The ideal candidate should be curious, creative, and comfortable experimenting with new ideas, analyzing performance, and finding ways to improve content and audience engagement.

What You’ll Do

• Manage and grow social media platforms including Instagram, LinkedIn, and YouTube.
• Plan, create, and execute engaging content across formats including static posts, carousels, reels, short-form videos, and other platform-specific formats.
• Develop and maintain content calendars aligned with brand objectives and communication strategies.
• Monitor social media performance and analyze key metrics to understand content and audience behaviour.
• Identify what is working, what isn’t, and use insights to continuously improve content performance.
• Experiment with different hooks, storytelling styles, formats, and content approaches to improve reach and engagement.
• Collaborate with brand, strategy, design, copy, and content teams to develop and execute ideas.
• Stay updated with social media trends, emerging formats, platform updates, and changing audience behaviours.
• Actively participate in brainstorming and contribute fresh ideas for campaigns and social content.
• Track competitors and industry trends to identify relevant opportunities for clients and brands.
• Prepare regular performance reports with key insights and actionable recommendations.
• Take ownership of assigned social media accounts and ensure consistent, timely execution.

What We’re Looking For

• 2–3 years of experience in social media management, content, or digital marketing.
• Proven experience in managing and growing social media pages.
• Strong understanding of content creation, audience behaviour, and social media platforms.
• Good understanding of social media algorithms and platform-specific best practices.
• Strong creative thinking with a willingness to experiment and try new approaches.
• Analytical mindset with the ability to interpret performance data and derive actionable insights.
• Good written and verbal communication skills.
• Strong ownership, attention to detail, and ability to manage multiple priorities.
• Ability to work collaboratively in a fast-paced creative agency environment.

Why Join Ideamint?

• Opportunity to build and scale brands from the ground up.
• Work in a fast-paced, creative, and experiment-driven environment.
• Exposure to diverse industries, brands, and communication challenges.
• Strong learning opportunities across content, social media, digital, and brand strategy.
• Work closely with creative, strategy, design, and content professionals.