Senior Social Media & Content Executive

IIDE Education Private Limited; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

IIDE Education Private Limited is seeking a Senior Social Media & Content Executive to shape the brand’s digital presence with trend-driven, high-performing content. You will work with brand, design, video, and performance teams to drive engagement and growth on social platforms.

Ideal candidates have a strong grasp of content strategy, audience psychology, creator-style content, and short-form formats, and will contribute to campaigns across campaigns across social channels from Mumbai offices.

Qualifications

• 2–4 years of experience in social media, content marketing, or brand content roles.
• Strong understanding of Instagram, LinkedIn, YouTube, and short-form video content.
• Excellent copywriting, storytelling, and communication skills.
• Experience working with creators, shoots, video teams, or content production processes.

Responsibilities

• Plan and execute social media content strategies across platforms like Instagram, LinkedIn, and YouTube.
• Build and manage monthly content calendars aligned with brand and marketing objectives.
• Ensure brand tone and storytelling consistency across all content.
• Collaborate with designers, video editors, creators, and internal teams for smooth production.

Skills

Instagram

LinkedIn

YouTube

Short-form video

Copywriting

Storytelling

Content planning

Job description

Work Timings: 10:15 am to 7:15 pm
Working Days: Monday to Saturday (alternate Saturdays working)
Work Mode: Work from office
Location: Lower Parel + Andheri, Mumbai

About IIDE:

IIDE - The Digital School is India’s leading digital business school, offering industry-relevant programs in digital marketing, AI, and business. With a strong focus on experiential learning, we equip students, graduates, and working professionals with the skills required to thrive in today’s digital-first world.

Backed by a community of 500,000+ learners and 250+ industry experts, IIDE delivers hands-on training, real-world projects, and robust placement support. With campuses in Mumbai and Delhi, we continue to expand our presence across India and globally.

Why Join IIDE?

Work with one of India’s fastest-growing digital education brands

Opportunity to work on high-impact content campaigns and brand storytelling

Fast-paced, collaborative, and highly creative work environment

Exposure to creators, production shoots, performance marketing, and large-scale campaigns

About the Role:

As the Senior Social Media & Content Executive, you will play a key role in shaping IIDE’s digital presence through engaging, trend-driven, and high-performing content across social media platforms.

This role requires a strong understanding of content strategy, social-first storytelling, audience psychology, creator-style content, and short-form video formats. You will work closely with the brand, design, video, and performance marketing teams to conceptualize and execute content that drives engagement, reach, and brand growth.

What You'll Do:

Plan and execute social media content strategies across Instagram, LinkedIn, YouTube, and other relevant platforms

Build and manage monthly content calendars aligned with brand and marketing objectives

Ensure consistency in brand tone, communication, and storytelling across all content

2. Content Ideation & Creative Execution:

Create engaging content concepts, hooks, scripts, captions, and campaign ideas

Develop creator-style and social-first content formats optimized for engagement

Brainstorm innovative content ideas based on audience behavior and platform trends

Work on campaigns that increase brand awareness, engagement, and community interaction

Coordinate with designers, video editors, creators, and internal teams for smooth content execution

Participate in shoots, creator collaborations, and content production planning

Ensure timely delivery and publishing of content across platforms

4. Trend Analysis & Audience Understanding:

Stay updated with social media trends, viral formats, memes, and platform updates

Understand audience psychology and consumer behavior to create relatable and engaging content

Identify emerging content opportunities to improve reach and engagement

5. Performance Tracking & Optimization:

Analyze content performance across platforms using relevant metrics and insights

Optimize content strategies based on engagement, watch time, reach, and audience interaction

Collaborate with the performance marketing team to align content with growth objectives

Requirements

Who You Are:

Must-Have:

• 2–4 years of experience in social media, content marketing, or brand content roles
• Strong understanding of Instagram, LinkedIn, YouTube, and short-form video content
• Excellent copywriting, storytelling, and communication skills
• Experience working with creators, shoots, video teams, or content production processes
• Strong understanding of content trends, audience behavior, and social media best practices
• Ability to independently manage content planning and execution

Should Have:

• Strong organizational and coordination skills
• Ability to thrive in a fast-paced, execution-heavy environment
• Creative thinking with a strong eye for social-first content formats

Nice to Have:

• Basic understanding of performance marketing and content analytics
• Experience using social media scheduling or analytics tools
• Passion for digital culture, internet trends, and creator ecosystems

Who You'll Thrive As:

You’re someone who:

• Obsesses over hooks, content ideas, and viral formats
• Thinks like both a creator and a marketer
• Understands what makes people stop scrolling
• Can balance creativity with execution and deadlines
• Enjoys working in a fast-moving, collaborative environment

If you’re passionate about content, storytelling, internet culture, and building engaging digital experiences, we’d love to have you on our team.