Social Media Strategy & Management Professional

Gatitaa Technology; Pune District; On-site; INR 400,000 - 600,000; Full time

Job summary

Gatitaa Technology in Pune is seeking a motivated Social Media Strategist with 1–2 years of experience to lead social media strategy, content planning, audience engagement, and brand growth across platforms. You will collaborate with writers and designers to create engaging content, manage community interactions, and analyze performance to drive ROI.

The role requires strong written communication, multitasking, and the ability to stay ahead of trends while maintaining a consistent brand voice.

Qualifications

• Experience as a social media strategist or manager.
• Hands-on experience using social media for brand awareness.
• Ability to identify target audience preferences and produce content accordingly.
• Excellent written and verbal communication and multitasking skills.

Responsibilities

• Develop and execute social media marketing strategies aligned with business objectives and marketing targets.
• Plan, create, manage, and publish original, engaging content across relevant social media platforms.
• Maintain a consistent and up-to-date social media content calendar with timely publishing and audience engagement.
• Collaborate with content writers, graphic designers, and creative teams to develop brand-aligned content.
• Manage social media communication by responding to queries, comments, messages, reviews, and feedback kindly and promptly.
• Build and maintain relationships with clients, influencers, and online communities through social media.
• Monitor performance and prepare weekly and monthly reports covering reach, engagement, traffic, leads, conversions, and ROI.
• Analyze audience insights, campaign performance, and trends to identify opportunities for growth and optimization.
• Train and guide internal teams on social media strategies and best practices to maintain brand positioning.
• Stay updated with emerging social media trends, platform updates and industry best practices.
• Continuously optimize social media strategies based on analytics and market trends.

Skills

Social media strategy

Content planning

Audience engagement

Brand awareness

Education

Any Graduate

Job description

Job Title: Social Media Strategist

Experience: 1 to 2 Years

Location: Pune (WFO)

Employment Type: Full-time

Job Description

Gatitaa is looking for a talented, creative, and results-driven Social Media Strategist to join our growing digital marketing team.

We are seeking a candidate from Pimpri-Chinchwad (PCMC) who can join immediately and lead and manage social media strategy, content planning, audience engagement, and digital brand growth across multiple platforms.

Roles & Responsibilities

• Develop and execute social media marketing strategies aligned with business objectives and marketing targets.
• Plan, create, manage, and publish original, engaging, and high-quality content across relevant social media platforms.
• Maintain a consistent and up-to-date social media content calendar, ensuring timely publishing and regular audience engagement.
• Collaborate with content writers, graphic designers, and creative teams to develop appealing, informative, and brand-aligned content.
• Manage social media communication by responding to customer/client queries, comments, messages, reviews, and feedback in a timely and professional manner.
• Build and maintain strong relationships with clients, industry professionals, influencers, and relevant online communities through social media.
• Monitor social media performance and prepare weekly and monthly reports covering reach, engagement, traffic, leads, conversions, and ROI.
• Analyze audience insights, campaign performance, and industry trends to identify opportunities for social media growth and optimization.
• Train and guide internal teams on social media strategies, content guidelines, brand communication, and best practices to maintain consistent brand positioning.
• Stay updated with emerging social media trends, digital marketing technologies, platform updates and industry best practices.
• Continuously optimize social media strategies based on performance analytics, audience behavior, market trends, and business requirements.

Preferred candidate profile

• 1. Proven work experience as a Social media strategist or Social media manager
• 2. Hands on experience using social media for brand awareness
• 3. Ability to identify target audience preferences and produce content to meet these preferences
• 4. Excellent written and verbal communication and multitasking skills.

Qualifications & Skills: Any Graduate