Social Media & Content Manager

Aminu; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

AMINU in Mumbai is seeking a Social Media & Content Manager to turn ideas into engaging video and static content across platforms, coordinating with copy and design teams and external creators.

You will own the monthly calendar, shoot BTS moments, plan campaigns, and shape AMINU's presence with strong execution and strategic storytelling.

Qualifications

• 2-5 years of experience in social media, content, digital content, or a similar role.
• Strong understanding of Instagram and short-form content formats, particularly Reels and Stories.
• Ability to ideate hooks, formats, and stories beyond posting schedules.
• Strong visual sense and content engagement awareness.
• Good communication with copywriters, designers, creators, and external teams.

Responsibilities

• Conceptualize fresh content ideas across Reels, BTS, storytelling edits, product videos, creator-style content.
• Own the monthly social media calendar and coordinate with copy/design teams to produce strong creatives.
• Collaborate with copywriter on hooks, messaging, tone, and narrative for posts and campaigns.
• Coordinate with Community Building on launches, events, and brand priorities.
• Hands-on content creation with BTS, product demos, founder moments, office culture scenes.

Skills

Social media

Content creation

Reels & Stories

Communication

Job description

About the Role

At AMINU, we believe good content is not just about being visible - it is about building familiarity, curiosity, trust, and a strong understanding of what the brand stands for.

We are looking for a Social Media & Content Manager who can take an idea from a thought on paper to something people actually want to watch, understand, and remember.

This role will involve developing content ideas across formats, planning the social calendar, working closely with our copy and design teams, and being hands‑on with content creation. You will also collaborate with creators, photographers, studios, and external production teams to bring larger content ideas to life.

You will work closely with the founders and internal teams and will have a strong role in shaping how AMINU shows up across social media.

What You’ll Do:

• Conceptualize fresh, engaging content ideas across Reels, BTS, storytelling edits, product-first videos, creator-style content, and other social formats.
• Own the monthly social media calendar and work closely with the copy and design teams to turn ideas into strong, relevant creatives.
• Collaborate with the copywriter on hooks, messaging, tone, narrative flow, and overall content direction for posts and campaigns.
• Stay closely aligned with the Community Building team on launches, events, campaigns, and other brand priorities.
• Be hands‑on with content creation by regularly shooting raw content such as BTS moments, product demos, founder/team moments, office culture, and social‑first visual ideas.
• Coordinate with photographers, creators, studios, and other external teams to plan and execute product shoots and larger content requirements.
• Help build a consistent, distinctive, and memorable AMINU presence across social media through thoughtful content and strong execution.

What We re Looking For:

• 2-5 years of experience in social media, content, digital content, creative, or a similar role.
• Strong understanding of Instagram and short‑form content formats, particularly Reels and Stories.
• Someone who naturally thinks in ideas, hooks, formats, and stories, rather than only thinking in terms of posting schedules.
• Strong visual sense and an understanding of what makes content engaging.
• Good communication skills and the ability to work closely with copywriters, designers, creators, and external production teams.

Before You Apply :

Do a little homework on AMINU before applying. Explore our website, products, blogs, and social media to understand what we are building and how we communicate.

We re particularly interested in seeing how you think, so please share relevant examples of content, campaigns, reels, or social work that you have personally conceptualized or worked on.

Other Details :

Location: Kandivali West, Mumbai - In-office

Work Days: Monday to Saturday

Timings: 10 AM - 7 PM, with flexibility based on alignment with your manager

Compensation: Based on experience and skill set - open conversation

Interview Process: 3-4 rounds

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.