Social Media Content Designer & Video Editor

Shelf Merch; Hyderabad; On-site; INR 420,000 - 620,000; Full time

Job summary

Shelf Merch – Chitlu Innovations Private Limited in Hyderabad, India; is seeking a hands-on Social Media Content Designer & Video Editor to transform our products, people and ideas into engaging visuals. You will shoot content, design posts and edit videos for LinkedIn, Instagram, YouTube and more, to support brand-building and lead generation.

The role requires a strong portfolio in graphics and video, ability to work independently on-site with marketing, production and leadership teams, and a

Qualifications

• 2–5 years of experience in graphic design, video editing or social-media content creation.
• Strong portfolio of social‑media designs and edited videos.
• Proficiency in Adobe Photoshop, Illustrator, Premiere Pro or DaVinci Resolve.
• Working knowledge of After Effects, Canva, CapCut or similar tools.
• Ability to shoot quality video using a smartphone or camera.
• Good understanding of lighting, framing, composition and audio.
• Experience with colour correction, subtitles and motion graphics.
• Strong understanding of social‑media formats and content trends.
• Ability to manage multiple assignments and deliver within deadlines.
• Good attention to detail, typography and brand consistency.
• Basic copywriting ability for headlines, captions and on‑screen text.
• Willingness to work on‑site and shoot content at our office and production facility.

Responsibilities

• Design posts, carousels, Stories, banners and campaign creatives.
• Create content for LinkedIn, Instagram, Facebook, YouTube and other digital channels.
• Develop visual templates for recurring content.
• Create product promotions, festival campaigns, hiring posts and corporate announcements.
• Adapt designs into different platform sizes and formats.
• Maintain visual consistency across all Shelf Merch communication.
• Create multiple advertising variations for performance‑marketing campaigns.
• Shoot and edit Reels, Shorts, product videos and corporate videos.
• Create videos featuring merchandise, packaging, personalisation and production processes.
• Edit founder‑led videos, customer testimonials, event videos and behind‑the‑scenes content.
• Add subtitles, transitions, background music, motion graphics and sound effects.
• Convert long videos into short social‑media clips.
• Optimise videos for LinkedIn, Instagram, Facebook and YouTube.
• Ensure videos are engaging within the first few seconds.
• Develop creative concepts based on marketing and campaign objectives.
• Assist in planning weekly and monthly social‑media content calendars.
• Turn product features and business use cases into interesting visual stories.
• Coordinate product arrangements, backgrounds, lighting and basic styling for shoots.
• Capture content using smartphones and professional cameras where required.
• Organise raw footage, photographs, templates and final creative files.
• Maintain a structured digital asset library.
• Work with the performance marketer to create advertisements for Google, LinkedIn and Meta.
• Develop creatives for corporate gifting, onboarding kits, employee engagement, client gifting and company swag stores.
• Create different creative variations for audience and message testing.
• Review campaign performance and improve creatives based on engagement and conversion data.
• Design landing‑page graphics, product displays and lead‑generation assets.
• Support downloadable catalogues, case studies and campaign presentations.

Skills

Creative design

Video editing

Social media content

Brand visuals

Content strategy

Adobe Photoshop

Adobe Illustrator

Premiere Pro

DaVinci Resolve

CapCut

Tools

Adobe Photoshop

Adobe Illustrator

Premiere Pro

DaVinci Resolve

After Effects

Canva

CapCut

Job description

Company: Shelf Merch – Chitlu Innovations Private Limited

Employment Type: Full-time, On-site

Experience: 2–5 years

Reporting to: Founder/Marketing Head

About Shelf Merch

Company: Shelf Merch – Chitlu Innovations Private Limited

Location: Hyderabad

Employment Type: Full-time, On-site

Experience: 2–5 years

Reporting to: Founder/Marketing Head

Shelf Merch is an end-to-end corporate gifting, branded merchandise and employee engagement platform.

We help companies manage employee onboarding kits, festive gifting, milestone rewards, client gifts, event merchandise and company swag stores—from creative design and production to personalisation and fulfilment.

We are looking for a creative, hands‑on Social Media Content Designer & Video Editor who can transform our products, people and ideas into engaging visual content.

About the Role

You will be responsible for creating social-media posts, carousels, short videos, Reels, product videos and digital advertising creatives.

This is a hands‑on creative role. You should be comfortable developing ideas, shooting content, designing visuals and editing videos independently.

You will work closely with the performance marketing, sales, production and leadership teams to create content that builds the Shelf Merch brand and supports lead‑generation campaigns.

Key Responsibilities

Social Media Design

• Design posts, carousels, Stories, banners and campaign creatives.
• Create content for LinkedIn, Instagram, Facebook, YouTube and other digital channels.
• Develop visual templates for recurring content.
• Create product promotions, festival campaigns, hiring posts and corporate announcements.
• Adapt designs into different platform sizes and formats.
• Maintain visual consistency across all Shelf Merch communication.
• Create multiple advertising variations for performance‑marketing campaigns.

Video Creation and Editing

• Shoot and edit Reels, Shorts, product videos and corporate videos.
• Create videos featuring merchandise, packaging, personalisation and production processes.
• Edit founder‑led videos, customer testimonials, event videos and behind‑the‑scenes content.
• Add subtitles, transitions, background music, motion graphics and sound effects.
• Convert long videos into short social‑media clips.
• Optimise videos for LinkedIn, Instagram, Facebook and YouTube.
• Ensure videos are engaging within the first few seconds.

Content Production

• Develop creative concepts based on marketing and campaign objectives.
• Assist in planning weekly and monthly social‑media content calendars.
• Turn product features and business use cases into interesting visual stories.
• Coordinate product arrangements, backgrounds, lighting and basic styling for shoots.
• Capture content using smartphones and professional cameras where required.
• Organise raw footage, photographs, templates and final creative files.
• Maintain a structured digital asset library.

Performance Creative Support

• Work with the performance marketer to create advertisements for Google, LinkedIn and Meta.
• Develop creatives for corporate gifting, onboarding kits, employee engagement, client gifting and company swag stores.
• Create different creative variations for audience and message testing.
• Review campaign performance and improve creatives based on engagement and conversion data.
• Design landing‑page graphics, product displays and lead‑generation assets.
• Support downloadable catalogues, case studies and campaign presentations.

Required Skills

• 2–5 years of experience in graphic design, video editing or social‑media content creation.
• Strong portfolio of social‑media designs and edited videos.
• Proficiency in Adobe Photoshop, Illustrator, Premiere Pro or DaVinci Resolve.
• Working knowledge of After Effects, Canva, CapCut or similar tools.
• Ability to shoot quality video using a smartphone or camera.
• Good understanding of lighting, framing, composition and audio.
• Experience with colour correction, subtitles and motion graphics.
• Strong understanding of social‑media formats and content trends.
• Ability to manage multiple assignments and deliver within deadlines.
• Good attention to detail, typography and brand consistency.
• Basic copywriting ability for headlines, captions and on‑screen text.
• Willingness to work on‑site and shoot content at our office and production facility.

Preferred Experience

• Experience creating content for product, lifestyle, e‑commerce or B2B brands.
• Experience with corporate gifting, merchandise, fashion or consumer products.
• Product photography and product‑video experience.
• Knowledge of AI‑assisted creative and video tools.
• Experience creating performance‑marketing advertisements.
• Ability to create simple animations and motion graphics.
• Comfortable guiding employees or founders during video shoots.
• Willingness to occasionally cover client events or company activities.

Success Measures

The role will be measured based on:

• Quality and consistency of social‑media content
• Timely delivery of creatives and videos
• Video watch time and audience retention
• Engagement with social‑media content
• Performance of advertising creatives
• Ability to create multiple campaign variations
• Improvement in brand presentation
• Speed of incorporating feedback
• Contribution to marketing leads and campaign results

What We Are Looking For

We are looking for someone who:

• Can take an idea from concept to final execution.
• Has a strong visual sense and understands brand communication.
• Can both design and edit videos—not just coordinate with others.
• Enjoys experimenting with new content formats.
• Understands that business content must be creative as well as purposeful.
• Can work independently in a fast‑moving environment.
• Is comfortable receiving feedback and quickly improving the output.
• Takes ownership of content quality and delivery timelines.

Why Join Shelf Merch?

• Create content for a growing corporate gifting and merchandise platform.
• Work with a wide variety of products, campaigns and brands.
• Build a strong portfolio across design, video and digital advertising.
• Work closely with the Founder and marketing team.
• Opportunity to experiment with new visual formats and creative ideas.
• Take ownership of the company’s social‑media visual identity.