Assistant Manager – Social Media, & Video

Zoho; Mumbai; On-site; INR 400,000 - 600,000; Full time

Job summary

Zoho in Mumbai, Maharashtra, seeks an Assistant Manager – Social Media & Video Editor to drive brand social presence for our FMCG beverage portfolio. You will manage Instagram/LinkedIn, create engaging Reels/shorts, and collaborate with marketing teams to launch campaigns.

The role combines content creation, video editing with motion graphics, trend spotting, and performance tracking to optimize reach and engagement across platforms.

Qualifications

• Bachelor's degree in Marketing, Mass Communication, Advertising, Media, Digital Marketing, or a related field.
• 1–3 years of experience in Social Media, Digital Marketing, Content Creation, Video Editing, or Brand Marketing.
• Experience in FMCG, Beverage, Food, D2C, Lifestyle, Consumer Brands, or related industries preferred.

Responsibilities

• Manage day-to-day social media activities across Instagram, LinkedIn, and other relevant platforms.
• Develop and maintain monthly/weekly social media content calendars aligned with brand objectives.
• Plan and execute content around product launches, campaigns, festivals, occasions, events, and brand moments.
• Monitor social media trends, memes, formats, audio trends, and emerging content opportunities.
• Ensure consistent brand tone, visual identity, and messaging across platforms.
• Monitor comments, DMs, mentions, and community engagement.
• Conceptualize, shoot, edit, and deliver engaging Reels, Shorts, product videos, campaign films, and social media creatives.
• Create platform-specific short-form video content designed for engagement and reach.
• Edit raw footage into polished, fast-paced, social-first content.
• Add motion graphics, transitions, typography, music, sound effects, subtitles, and visual effects where required.
• Develop creative concepts and content ideas for the beverage brand.
• Translate marketing briefs into engaging visual and video content.
• Create product-focused content highlighting benefits, ingredients, usage occasions, USPs, and brand stories.
• Develop content for campaigns, activations, influencer collaborations, launches, and seasonal occasions.
• Experiment with new formats and creative storytelling techniques.
• Support the marketing team in executing digital campaigns and product launches.
• Collaborate with Brand, Sales, E-commerce, Influencer Marketing, and Design teams.
• Coordinate with external creative agencies, production houses, photographers, influencers, and freelancers.
• Ensure all content is delivered within timelines and meets brand guidelines.
• Assist in developing creative assets for Modern Trade, General Trade, E-commerce, Quick Commerce, and digital platforms when required.
• Track social media performance using metrics such as Reach, Engagement, Views, Watch Time, Follower Growth, Shares & Saves, Click-through Rate; prepare regular reports.
• Identify high-performing content and recommend ways to improve future content.
• Stay updated on platform algorithms, content trends, and digital best practices.

Skills

Social Media Management

Short-Form Video Content

Video Editing

Reels & YouTube Shorts

Content Creation

Creative Concept Development

Trend & Meme Marketing

Influencer/Creator Coordination

Campaign Execution

Brand Communication

Community Management

Social Media Analytics

Basic Motion Graphics

Storytelling

Photography/Videography

Education

Bachelor's degree in Marketing/Communications/Digital Marketing

Tools

CapCut

Adobe Illustrator

Meta Business Suite

YouTube Studio

Google Analytics

Social Media Analytics Tools

Job description

Mumbai, Maharashtra, India | Posted on 09/26/2026

We are looking for a creative and digitally savvy Assistant Manager – Social Media & Video Editor to drive the brand’s social media presence and create engaging visual content for our FMCG beverage portfolio.

The role combines social media management, content creation, short-form video editing, and trend spotting . The ideal candidate should understand how beverage/FMCG brands communicate with consumers and be comfortable turning brand ideas into engaging Reels, videos, campaigns, and social-first content.

Key Responsibilities

1. Social Media Management

Manage day-to-day social media activities across Instagram, LinkedIn, and other relevant platforms .

Develop and maintain monthly/weekly social media content calendars aligned with brand objectives.

Plan and execute content around product launches, campaigns, festivals, occasions, events, and brand moments.

Monitor social media trends, memes, formats, audio trends, and emerging content opportunities.

Ensure consistent brand tone, visual identity, and messaging across platforms.

Monitor comments, DMs, mentions, and community engagement.

2. Video Content & Editing

Conceptualize, shoot, edit, and deliver engaging Reels, Shorts, product videos, campaign films, and social media creatives .

Create platform-specific short-form video content designed for engagement and reach.

Edit raw footage into polished, fast-paced, social-first content.

Add motion graphics, transitions, typography, music, sound effects, subtitles, and visual effects where required.

3. Content Creation

Develop creative concepts and content ideas for the beverage brand.

Translate marketing briefs into engaging visual and video content.

Create product-focused content highlighting product benefits, ingredients, usage occasions, USPs, and brand stories .

Develop content for campaigns, activations, influencer collaborations, launches, and seasonal occasions.

Experiment with new formats and creative storytelling techniques.

4. Campaign & Brand Support

Support the marketing team in executing digital campaigns and product launches .

Collaborate with Brand, Sales, E-commerce, Influencer Marketing, and Design teams.

Coordinate with external creative agencies, production houses, photographers, influencers, and freelancers.

Ensure all content is delivered within timelines and meets brand guidelines.

Assist in developing creative assets for Modern Trade, General Trade, E-commerce, Quick Commerce, and digital platforms when required.

5. Performance Tracking & Optimization

Track social media performance using metrics such as:

Reach

Engagement

Views

Watch Time

Follower Growth

Shares & Saves

Click-through Rate

Prepare regular social media performance reports.

Identify high-performing content and recommend ways to improve future content.

Stay updated on platform algorithms, content trends, and digital best practices.

Required Skills

Social Media Management

Short-Form Video Content

Video Editing

Reels & YouTube Shorts

Content Creation

Creative Concept Development

Trend & Meme Marketing

Influencer/Creator Coordination

Campaign Execution

Brand Communication

Community Management

Social Media Analytics

Basic Motion Graphics

Storytelling

Photography/Videography

Technical Skills

Proficiency in one or more of the following:

Adobe Illustrator

CapCut

Meta Business Suite

YouTube Studio

Social Media Analytics Tools

Google Analytics / Marketing Analytics tools

Requirements

Qualifications

Bachelor's degree in Marketing, Mass Communication, Advertising, Media, Digital Marketing, or a related field .

1–3 years of experience in Social Media, Digital Marketing, Content Creation, Video Editing, or Brand Marketing .

Experience in FMCG, Beverage, Food, D2C, Lifestyle, Consumer Brands, or related industries will be preferred.

Strong creative thinking and visual sense.

Excellent understanding of Instagram and short-form video culture.

Ability to identify and leverage emerging trends quickly.

Strong storytelling and communication skills.

Ability to manage multiple projects and deadlines.

Strong attention to detail.

Ability to work independently as well as with cross-functional teams.

Commercial understanding of consumer brands and FMCG marketing.

High level of ownership, curiosity, and experimentation.

Key Performance Indicators (KPIs)

Social media reach and engagement

Video views and watch time

Follower/community growth

Content output and consistency

Engagement rate

Content turnaround time

Quality and effectiveness of creative assets

Contribution to brand awareness and digital growth