Product Marketing Manager

Dhan Saarthi; West Bengal; Hybrid; INR 400,000 - 640,000; Full time

Job summary

Dhan Saarthi is seeking a Social Media Content Creator for a full-time hybrid role in the Greater Kolkata Area, with partial work-from-home flexibility. You will craft content for Instagram, Facebook, LinkedIn, YouTube, and X, aligning with brand guidelines and campaign goals.

Responsibilities include planning calendars, scripting and producing short-form videos and posts, and collaborating with marketing and product teams to simplify financial concepts for diverse audiences.

Qualifications

• Strong skills in social media content creation including copywriting and short-form video production.
• Ability to plan and manage content calendars with basic analytics.
• Experience translating fintech topics into clear content for diverse audiences.

Responsibilities

• Plan content calendars for multiple platforms.
• Script and create short-form videos and posts.
• Collaborate with marketing and product teams to translate fintech concepts.
• Translate complex financial topics into clear, engaging narratives.
• Monitor fintech trends and engage with online communities.

Skills

Copywriting

Visual storytelling

Video scripting

Content calendars

Social media analytics

Brand positioning

English writing

Team collaboration

Education

Bachelor’s degree in Communications/Marketing

Tools

Canva

Video editing tools

Job description

Company Description

Dhan Saarthi is a B2B2C wealth platform designed for Mutual Fund Distributors (MFDs) and the investors they support. The platform enables MFDs to digitize their practice, streamline client management, and deliver personalized investment experiences from a single, integrated solution. For investors, Dhan Saarthi simplifies investing through goal-based planning, risk profiling, portfolio insights, and access to trusted financial advisors. The organization is focused on modernizing wealth distribution and making quality financial guidance accessible to every Indian investor. Team members contribute to building intuitive digital tools that enhance the way financial advice is delivered and experienced.

Role Description

This is a full-time hybrid role for a Social Media Content Creator based in the Greater Kolkata Area, with flexibility for partial work from home. The Social Media Content Creator will develop and execute content ideas for platforms such as Instagram, Facebook, LinkedIn, YouTube, and X, aligned with brand guidelines and campaign objectives. Daily responsibilities include planning content calendars, scripting and creating short-form videos and posts, collaborating with marketing and product teams to translate complex financial concepts into simple, engaging narratives, and optimizing content based on performance metrics. The role involves close monitoring of trends in fintech and personal finance, engaging with online communities, and supporting broader digital marketing initiatives to strengthen brand presence and user engagement.

Qualifications

• Strong skills in social media content creation, including copywriting, visual storytelling, and short-form video scripting and production.
• Ability to plan and manage content calendars, with experience in basic social media analytics and performance optimization.
• Familiarity with digital marketing concepts, such as audience segmentation, brand positioning, and engagement strategies.
• Comfort with translating financial or technical topics into clear, accessible content for diverse audiences.
• Proficiency with content creation tools (e.g., Canva, basic video editing tools, social media scheduling platforms).
• Excellent written and verbal communication skills in English; knowledge of Indian languages is an advantage.
• Strong attention to detail, time management skills, and the ability to work collaboratively in a hybrid environment.
• Bachelor’s degree in Communications, Marketing, Journalism, Media Studies, or a related field preferred; relevant experience in fintech or financial services is a plus.