Social Media & Brand Management Executive

SVF Entertainment; Mumbai; On-site; INR 500,000 - 750,000; Full time

Job summary

SVF Entertainment in Mumbai seeks a creative Social Media & Brand Management Executive to build and execute the brand's social media presence. You will drive engagement and ensure consistent messaging across digital touchpoints.

The role requires 1–2 years in social media or related fields, strong platform knowledge, and proficiency in Canva/CapCut. You will collaborate with designers and copywriters to deliver compelling content.

Qualifications

• 1–2 years of experience in social media management, digital marketing, or brand communications.
• Strong understanding of major social media platforms, their algorithms, and best practices.
• Basic proficiency in design/editing tools (Canva, Adobe Creative Suite, CapCut, or similar).
• Familiarity with social media analytics tools (Meta Business Suite, Instagram Insights, Google Analytics, etc.).
• Creative thinker with a sharp eye for trends, aesthetics, and storytelling.

Responsibilities

• Plan, create, and schedule engaging content across social media platforms (Instagram, Facebook, LinkedIn, Twitter/X, YouTube, etc.).
• Develop and execute monthly content calendars aligned with brand campaigns and marketing goals.
• Monitor social media channels daily, respond to comments/DMs, and manage community engagement.
• Track performance metrics (reach, engagement, follower growth, CTR) and prepare weekly/monthly reports.
• Coordinate with graphic designers, videographers, and copywriters to produce high-quality creative assets.
• Stay updated on social media trends, platform algorithm changes, and competitor activity to keep content fresh and relevant.
• Assist in influencer collaborations, brand partnerships, and paid social campaigns.
• Ensure brand voice, tone, and visual identity remain consistent across all platforms.
• Support in organizing and covering brand events, shoots, and activations (occasional on-ground involvement).
• Conduct market and audience research to identify growth opportunities.
• Assist with basic paid media campaigns (boosted posts, Meta Ads) in coordination with the performance marketing team.

Skills

Content strategy

Community management

Content creation

Campaign analysis

Creative thinking

Tools

Canva

Adobe Creative Suite

CapCut

Job description

SVF is Eastern India's largest media & entertainment company, spanning film production and distribution, music, television, and cinema exhibition — alongside hoichoi, its OTT platform reaching roughly 250 million Bengalis worldwide. SVF's YouTube presence is one of the largest and most active Bengali media footprints on the platform, spanning film, music, and entertainment content watched by audiences across the world.

About the Role

We are looking for a creative and detail-oriented Social Media & Brand Management Executive to join our team in Mumbai. The ideal candidate will be responsible for building and executing the brand's social media presence, driving engagement, and ensuring consistent brand messaging across all digital touchpoints.

Key Responsibilities

• Plan, create, and schedule engaging content across social media platforms (Instagram, Facebook, LinkedIn, Twitter/X, YouTube, etc.)
• Develop and execute monthly content calendars aligned with brand campaigns and marketing goals
• Monitor social media channels daily, respond to comments/DMs, and manage community engagement
• Track performance metrics (reach, engagement, follower growth, CTR) and prepare weekly/monthly reports
• Coordinate with graphic designers, videographers, and copywriters to produce high-quality creative assets
• Stay updated on social media trends, platform algorithm changes, and competitor activity to keep content fresh and relevant
• Assist in influencer collaborations, brand partnerships, and paid social campaigns
• Ensure brand voice, tone, and visual identity remain consistent across all platforms
• Support in organizing and covering brand events, shoots, and activations (occasional on-ground involvement)
• Conduct market and audience research to identify growth opportunities
• Assist with basic paid media campaigns (boosted posts, Meta Ads) in coordination with the performance marketing team

Requirements

• 1–2 years of experience in social media management, digital marketing, or brand communications (agency or in-house experience both welcome)
• Strong understanding of major social media platforms, their algorithms, and best practices
• Basic proficiency in design/editing tools (Canva, Adobe Creative Suite, CapCut, or similar)
• Familiarity with social media analytics tools (Meta Business Suite, Instagram Insights, Google Analytics, etc.)
• Creative thinker with a sharp eye for trends, aesthetics, and storytelling

Good to Have

• Experience running or assisting with paid social campaigns
• Basic video editing/reels creation skills
• Prior exposure to influencer marketing or PR
• Knowledge of SEO/content marketing basics