Social Media Associate

Humans Of Hustle; Gurugram District; Hybrid; INR 400,000 - 600,000; Full time

Job summary

Humans of Hustle is seeking a Social Media Associate who lives and breathes the internet, loves storytelling, and can craft content that stops the scroll. You will work with content, design, and video teams to bring stories to life across platforms, plan content calendars, and drive engagement through compelling hooks and captions.

You will monitor trends, adapt content for different channels, publish on time, and contribute to performance reports.

Qualifications

• 1–3 years of experience in social media, content, digital marketing, or a related role.
• Strong understanding of Instagram, LinkedIn, YouTube, and social media content formats.
• Excellent writing and communication skills.
• A natural instinct for hooks, storytelling, trends, and internet culture.
• Curious about why certain content works and why people share it.
• Attention to detail and ability to manage multiple content pieces and deadlines.
• Comfortable in a fast-paced, collaborative environment.
• Willingness to take ownership, experiment, and learn quickly.

Responsibilities

• Support the planning and execution of social media content across Instagram, LinkedIn, YouTube, and other relevant platforms.
• Build and maintain monthly content calendars in line with our content pipeline and brand priorities.
• Write engaging hooks, captions, copy, CTAs, and social-first content across formats.
• Collaborate with content, design, and video teams to turn stories and ideas into compelling social content.
• Research and identify trends, formats, conversations, and cultural moments relevant to our audience.
• Adapt content for different platforms while keeping the voice of Humans of Hustle consistent.
• Assist with publishing, scheduling, and ensuring content goes live on time.
• Monitor comments, DMs, and conversations and contribute to community engagement.
• Track content performance and prepare social media reports and insights.
• Use performance data to inform smarter content decisions and ideas for future content.
• Coordinate with interns and internal teams for smooth campaign execution.
• Support brand collaborations, partnerships, campaigns, and original content initiatives.
• Stay updated on social media trends, creator culture, platform updates, and emerging formats.

Skills

Social media content formats

Hooks & storytelling

Community engagement

Tools

Canva

Notion

Meta Business Suite

Social media analytics tools

Job description

Humans of Hustle is a storytelling and media platform built around people, ideas, businesses, ambition, and the human stories behind them.

We create content that goes beyond polished narratives — from deep-dive conversations and podcasts to short-form social content, brand collaborations, and live experiences.

We’re building a media brand that is curious, culturally relevant, founder-focused, and deeply human.

The Role

We’re looking for a Social Media Associate who understands the internet, loves good stories, and knows what makes people stop scrolling.

You’ll work closely with the content, design, and video teams to bring Humans of Hustle’s stories to life across social platforms. From planning content and writing hooks to spotting trends, managing communities, and tracking performance, you’ll be involved in the day-to-day engine that makes our social presence grow.

This role is ideal for someone who is creative, plugged into culture, detail-oriented, and excited to learn by doing.

What You’ll Do

• Support the planning and execution of social media content across Instagram, LinkedIn, YouTube, and other relevant platforms.
• Help build and maintain monthly content calendars in line with our content pipeline and brand priorities.
• Write engaging hooks, captions, copy, CTAs, and social-first content across formats.
• Work closely with the content, design, and video teams to turn stories, conversations, and ideas into compelling social content.
• Research and identify trends, formats, conversations, and cultural moments relevant to our audience.
• Help adapt content for different platforms while keeping the voice and identity of Humans of Hustle consistent.
• Assist with publishing, scheduling, and ensuring content goes live accurately and on time.
• Monitor comments, DMs, and conversations and contribute to community engagement.
• Track content performance and help prepare social media reports and insights.
• Use performance data to understand what’s working and contribute ideas for improving future content.
• Coordinate with interns and internal teams to ensure smooth execution of content and campaigns.
• Support brand collaborations, partnerships, campaigns, and original content initiatives.
• Stay updated on social media trends, creator culture, platform updates, and emerging content formats.

What We’re Looking For

• 1–3 years of experience in social media, content, digital marketing, or a related role.
• A strong understanding of Instagram, LinkedIn, YouTube, and social media content formats.
• Excellent writing and communication skills.
• A natural instinct for hooks, storytelling, trends, and internet culture.
• Someone who is curious about why certain content works and why people share it.
• Strong attention to detail and the ability to manage multiple content pieces and deadlines.
• Comfortable working in a fast-paced, collaborative environment.
• Willingness to take ownership, experiment, and learn quickly.
• Familiarity with tools such as Canva, Notion, Meta Business Suite, and social media analytics tools.
• Genuine interest in startups, founders, business, creators, media, and the internet.

What Success Looks Like

• Content is consistently planned, published, and executed well across platforms.
• Social content reflects the voice and personality of Humans of Hustle.
• You consistently bring fresh ideas, relevant trends, and interesting content angles to the team.
• You understand performance data and use it to make smarter content decisions.
• Content, design, video, and social teams work together smoothly and efficiently.
• You gradually take greater ownership of projects and become a stronger voice in the social strategy.

Why Join Humans of Hustle?

• Work on a growing founder-led media brand with a strong point of view.
• Work closely with founders, entrepreneurs, creators, and interesting people across industries.
• Get hands‑on exposure to content, media, social, partnerships, and original IPs.
• High ownership, creative freedom, and plenty of room to experiment.
• An opportunity to learn how a modern media brand is built from the ground up.