Social Media Associate

AddWeb Solution Private Limited; Ahmedabad District; On-site; INR 450,000 - 650,000; Full time

Benefits offered by this job

Health Comes First

Flexible Working Hours

Dental, Eye, and Body Checkups

Gaming Zone

Celebrations

Parties

Handmade tea and coffee

Job summary

AddWeb Solution Private Limited is seeking a Social Media Specialist to lead and execute our social media marketing strategies across Facebook, Instagram, LinkedIn, Reddit, Quora, X, and emerging channels.

You will collaborate with the marketing team to create compelling content, monitor KPIs, and provide insights to improve engagement, traffic, and overall digital marketing results. This role requires strong English communication and a passion for social trends.

Qualifications

• Proven experience as a social media specialist or similar role.
• Ability to craft engaging content across platforms.
• Knowledge of social media marketing tools and metrics.
• Excellent written and verbal communication in English.

Responsibilities

• Develop and execute social media marketing strategies across platforms like Facebook, Instagram, LinkedIn, Reddit, Quora, X, and emerging channels.
• Manage and optimize social media accounts for maximum impact of each post.
• Collaborate with the marketing team and cross-functional teams to create content aligned with business objectives and digital goals.
• Monitor social media KPIs and provide actionable insights to improve efforts.
• Stay current with market and social media trends to keep content relevant.
• Utilize tools and analytics to refine strategies and track KPIs.
• Engage with online communities to foster customer engagement and relationships.
• Present initiatives and results to stakeholders and adjust strategies based on feedback.
• Oversee community management to maintain an active social network.

Skills

Social media marketing

Content creation

Analytics & KPIs

Campaign management

Communication skills

Education

Bachelor's degree in Marketing/Communications

Job description

Our organization is seeking a social media specialist with in-depth knowledge of social media marketing strategies to manage our social media accounts and elevate our brand across various social channels. The ideal candidate will play a key role in developing and executing innovative digital marketing campaigns that drive customer engagement, increase traffic, and contribute to our overall digital marketing strategy.

Responsibilities

• Develop and execute social media marketing strategies across social media platforms like Facebook, Instagram, LinkedIn, Reddit, Quora, X, and emerging social channels.
• Manage and optimize social media accounts, ensuring maximum impact for each post.
• Collaborate with the marketing team and cross‑functional teams to create compelling content that aligns with business objectives and digital marketing goals.
• Monitor social media KPIs and provide actionable insights to improve social media efforts.
• Stay current with market trends, industry trends, social media trends, and competitor activity to keep our social content relevant and impactful.
• Utilize social media marketing tools, monitoring tools, and analytics tools to refine strategies and track key performance indicators.
• Engage with online communities, fostering customer engagement and building relationships with potential customers and target audiences.
• Present social media initiatives and results to stakeholders, adapting strategies based on feedback and analysis.
• Oversee community management to maintain an active and engaged social network.

Requirements

• Proven experience as a social media specialist or similar role, with solid knowledge of social media marketing tools and strategies.
• Extensive knowledge of social platforms, social media tools, and the distinct roles they play in a comprehensive digital marketing strategy.
• Strong communication skills, both written and verbal, with the ability to craft compelling content that resonates with diverse audiences.
• In-depth knowledge of optimization tools and how to apply them to social media content and strategy.
• Creative problem‑solving skills with the ability to develop innovative strategies that maximize the impact of social media efforts.
• Excellent organizational, technical, and creative skills, with experience managing editorial calendars and collaborating with cross‑functional teams to achieve marketing goals and business objectives.
• Positive attitude, detail and customer oriented with good multitasking and organisational ability.
• Fluency in English.
• Good in Communications, Marketing, Business, New Media or Public Relations.

Benefits

We are a bunch of technocrats who’re passionate at heart and we drive impact by synergizing with each other’s forces & having fun while we are at it. Our people define our culture. If there is anything we need to change/improve, we do.

Personal Benefits

• Health Comes First: Extensive Medical Insurance for you and your family.
• Flexible Working Hours: Decide your own productive time per your project/client.
• Dental, Eye, and Body Checkups: Routine checkups help to keep you updated.
• Gaming Zone: Dedicated place for enjoying a refreshing work break any time of the day.
• Celebrations: Celebrate festivals and the diversity of our culture.
• Parties: We just need a reason to party regularly and a BIG trip yearly.
• Handmade tea and coffee, as you like it fresh: Who doesn't like fresh beverages after all.

Professional Benefits

• Latest technologies: Opportunity to stay ahead in the constantly changing technology trends globally.
• Vibrant work environment: Everybody helps everyone. Fueling your growth with impactful learning & growth opportunities.
• Certifications: Company-sponsored certifications to fuel your competence.

Monetary Benefits

• Work Anniversary Bonus: One-month additional salary as a bonus every year.
• Gratuity: Your long-term commitment pays.
• Interest-Free Loan up to 3 times the salary: No documentation, get money directly in your account.
• Excellent Referral Bonus: Help a friend and get rewarded every time.