Social Media And Content Specialist

United Foodbrands; Karnataka; On-site; INR 900,000 - 1,300,000; Full time

Job summary

United Foodbrands in Bangalore is seeking a Social Media Content Specialist to lead content ideation, storytelling, and campaign planning across social platforms. This role emphasizes creating impactful ideas that engage audiences and align with brand narratives.

You will collaborate with the in-house Video Editor to bring concepts to life, write captions and scripts, and drive organic growth through innovative strategies while staying current with platform trends.

Qualifications

• 5+ years of experience in Social Media Content Strategy, Content Planning or Social Media Management.
• Excellent proficiency in English and Hindi (reading, writing, and speaking).
• Strong content ideation and storytelling skills.
• Ability to write scripts for reels, short videos and social media campaigns.
• Good understanding of social platforms.
• Knowledge of content trends & audience psychology.
• Familiarity with social media analytics and performance metrics.
• Ability to collaborate effectively with video editors & designers.

Responsibilities

• Conceptualize and plan engaging content ideas for reels, short videos, carousels, posters and campaigns.
• Research industry trends, viral formats, audience preferences and industry activities to create relevant content.
• Create compelling content briefs and scripts for the Video Editor and design team.
• A fresh and innovative video content across the following categories: Learning & Educational Content, Motivational Content, General Awareness Content, Health & Wellness Content, Restaurant & Hotel Industry Trends Content, Engagement Campaigns.
• Write creative captions, hooks, CTAs and storytelling content for social page.
• Coordinate with the Video Editor to ensure content is produced as per the creative vision.
• Manage publishing schedules and ensure timely execution.
• Monitor content performance using analytics and recommend improvements based on insights.
• Stay updated on emerging social media trends, platform updates and viral content formats.
• Collaborate with internal teams to understand business priorities and convert them into engaging social page.
• Drive organic audience growth through creative content strategies and engagement initiatives.

Skills

Social Media Content Strategy

Content Planning

Social Media Management

Storytelling

Script Writing

English & Hindi Proficiency

Analytics & Metrics

Collaboration with Editors/Designers

Job description

Job Title: Social Media Content Specialist-01
Location: Bangalore
Employment Type: Full-Time

Experience: 5+ Years

About the Role

We are looking for a creative, strategic and trend-savvy Social Media Content Specialist who can think beyond regular posts and create impactful content ideas that engage audiences. This role is focused on content ideation, storytelling, campaign planning and social media strategy. The selected candidate will work closely with the in-house Video Editor to bring content concepts to life across social page.

Key Responsibilities

• Conceptualize and plan engaging content ideas for reels, short videos, carousels, posters and campaigns.
• Research industry trends, viral formats, audience preferences and industry activities to create relevant content.
• Create compelling content briefs and scripts for the Video Editor and design team.
• A fresh and innovative video content across the following categories:
• Learning & Educational Content
• Motivational Content
• General Awareness Content
• Health & Wellness Content
• Restaurant & Hotel Industry Trends Content
• Engagement Campaigns
• Write creative captions, hooks, CTAs and storytelling content for social page.
• Coordinate with the Video Editor to ensure content is produced as per the creative vision.
• Manage publishing schedules and ensure timely execution.
• Monitor content performance using analytics and recommend improvements based on insights.
• Stay updated on emerging social media trends, platform updates and viral content formats.
• Collaborate with internal teams to understand business priorities and convert them into engaging social page.
• Drive organic audience growth through creative content strategies and engagement initiatives.

Required Skills & Qualifications

• Minimum 5 years of experience in Social Media Content Strategy, Content Planning or Social Media Management.
• Excellent proficiency in English and Hindi (reading, writing, and speaking).
• Strong content ideation and storytelling skills.
• Ability to write scripts for reels, short videos and social media campaigns.
• Good understanding of social platforms.
• Knowledge of content trends & audience psychology.
• Familiarity with social media analytics and performance metrics.
• Ability to collaborate effectively with video editors & designers.

Basic understanding of visual storytelling and creative direction.