Social Media Analyst

AGR Knowledge Services Pvt Ltd; Mumbai; Hybrid; INR 350,000 - 520,000; Full time

Job summary

AGR Knowledge Services Pvt Ltd is seeking a dedicated Social Media Monitoring professional based in Mumbai for a full-time hybrid role. You will monitor brand mentions, perform ORM across digital channels, and deliver weekly/monthly insights and reports.

The ideal candidate has 1–3 years in social listening, strong English communication, and proficiency in MS Excel/PowerPoint/Word. Familiarity with monitoring tools is a plus.

Qualifications

• Graduate; Mass Media/Communications preferred.
• 1–3 years in social listening, ORM, digital monitoring, or community management.
• Excell ent written and spoken English communication skills.
• Proficiency in MS Excel, PowerPoint and Word.
• Familiarity with social listening/ORM tools is an advantage.
• Strong analytical mindset with attention to detail.
• Ability to manage multiple deliverables in a fast-paced environment.
• Social-media savvy and keen to upskill.

Responsibilities

• Monitor social platforms for brand mentions, comments, feedback and complaints.
• Conduct social listening and ORM monitoring; tag mentions by sentiment and themes.
• Track industry updates and potential crisis events; escalate to teams and clients.
• Analyse brand performance and identify reputational risks.
• Prepare ORM and social listening reports weekly and monthly.
• Generate insights from conversations, sentiment, and industry trends.
• Maintain documentation and ensure compliance with processes and guidelines.
• Coordinate with internal teams and clients for escalation and approvals.

Skills

English communication

Analytical mindset

MS Excel

PowerPoint

MS Word

Social listening tools

Education

Bachelor's degree or equivalent (Mass Media/Communications preferred)

Tools

Social listening tools

Job description

Responsibilities

• Monitor social media platforms for brand mentions, user comments, feedback, and complaints; manage community responses using approved templates and response matrices.
• Conduct active social listening and ORM monitoring across digital and social media platforms; tag and segment mentions by sentiment, themes or subthemes category.
• Track industry updates, emerging trends, and potential crisis events; send timely escalation alerts to internal teams and clients via defined communication channels.
• Analyse brand performance against competitors and identify reputational risks proactively.
• Prepare and deliver weekly/monthly ORM and social listening reports along with ad-hoc insight reports as required.
• Generate actionable insights from conversation trends, sentiment analysis, stakeholder discussions, and competitor/industry developments.
• Maintain accurate documentation and trackers; ensure compliance with client processes and platform regulatory communication guidelines.
• Coordinate with internal teams and clients for issue escalation, response approvals, and resolution tracking.

Job Description

• Monitor social media platforms for brand mentions, user comments, feedback, and complaints; manage community responses using approved templates and response matrices.
• Conduct active social listening and ORM monitoring across digital and social media platforms; tag and segment mentions by sentiment, themes or subthemes category.
• Track industry updates, emerging trends, and potential crisis events; send timely escalation alerts to internal teams and clients via defined communication channels.
• Analyse brand performance against competitors and identify reputational risks proactively.
• Prepare and deliver weekly/monthly ORM and social listening reports along with ad-hoc insight reports as required.
• Generate actionable insights from conversation trends, sentiment analysis, stakeholder discussions, and competitor/industry developments.
• Maintain accurate documentation and trackers; ensure compliance with client processes and platform regulatory communication guidelines.
• Coordinate with internal teams and clients for issue escalation, response approvals, and resolution tracking.

Requirements

• Any graduate; degree in Mass Media / Communications preferred.
• 1–3 year of experience in social listening, ORM, digital monitoring, or community management.
• Excellent written and spoken English communication skills.
• Proficiency in MS Excel, PowerPoint, and Word.
• Familiarity with social listening / ORM monitoring tools is an advantage.
• Strong analytical mindset with keen attention to detail.
• Ability to manage multiple deliverables within defined turnaround times in a fast-paced environment.
• Social-media savvy and eager to upskill continuously.

WORK SCHEDULE FLEXIBILITY

This is a full-time hybrid role based in Mumbai. Given the nature of digital monitoring work, the role requires flexibility in shift timings and working days. Candidates must be comfortable with:

• Flexible/rotational shift timings as per monitoring requirements.
• Split week-offs (days off may not fall on consecutive days or on weekends).