Social Media Analyst

Varahe Analytics Private Limited; Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Varahe Analytics Private Limited in Delhi seeks an Analytics Specialist to lead social media performance assessments across India, blending data insights with strategic recommendations. You’ll drive data-driven decisions, collaborate with cross-functional teams, and present findings to senior leadership.

You will work with tools like Meta Business Suite, YouTube Analytics, and Google Workspace, using AI to accelerate analyses. English and Hindi proficiency is essential.

Qualifications

• 3–4 years of experience in social media analysis or performance reporting.
• Bachelor’s degree in Marketing, Communications, or related field.
• Fluent English and strong Hindi reading ability.
• Experience with analytics tools and dashboards.
• Proven ability to manage timelines and executive discussions.

Responsibilities

• Leadership liaison between execution team and senior leadership; present data and manage timelines.
• Monitor organic and paid performance across Facebook, Instagram, X, LinkedIn, YouTube.
• Provide data-driven optimization recommendations for posting, formats, and messaging.
• Track competitor activity and identify growth opportunities.
• Use AI tools to accelerate data analysis and support ideation.
• Prepare weekly, monthly, and quarterly performance reports.
• Collaborate with design, analytics, content, and campaign teams.

Skills

Leadership liaison & stakeholder mgmt

Performance analysis

Strategy optimization

Competitive analysis

AI-assisted workflow

Reporting

Collaboration

Attention to detail

Presentation skills

Analytical skills

AI fluency

Education

Bachelor’s degree in Marketing, Communications, Business or related

Tools

Google Workspace

Microsoft Office

Meta Business Suite

YouTube Analytics

X Analytics

Supermetrics

Brightdata

Job description

Location: Delhi; for projects across India

About Varahe Analytics:

Varahe Analytics is one of India’s premier integrated political consulting firms, specializing in building data-driven 360-degree election management. We help our clients with strategic advice and implementation, combining data-backed insights and in-depth ground intelligence into a holistic electoral campaign.

We are passionate about our democracy and the politics that shape our world. We draw on some of the sharpest minds from distinguished institutions and diverse professional backgrounds to help us achieve our goal of building electoral strategies that spark conversations, effect change, and help shape electoral and legislative ecosystems in our country.

About the Team:

As a member of the Analytics, Reporting, and Collaborations (ARC) Team, you will have the unique opportunity to assess the performance of social media properties across various platforms. This includes analyzing content effectiveness, narrative patterns, content formats, audience sentiment, and the broader impact on public perception—using a combination of both quantitative and qualitative insights.

What Would This Role Entail?

• Leadership Liaison & Stakeholder Management: Act as the primary bridge between the execution team and top leadership. Present performance data, drive discussions, secure project approvals and manage delivery timelines to keep work aligned with executive expectations
• Performance Analysis: Monitor organic and paid performance across core platforms (Facebook, Instagram, X, LinkedIn, YouTube). Track metrics like reach rate, engagement depth, sentiment, and social listening trends to evaluate overall campaign impact.
• Strategy Optimisation: Provide data-backed recommendations to optimise posting schedules, content formats, campaign hooks, and messaging across social channels.
• Competitive Analysis: Monitor competitor activity, performance and audience behaviour to spot content gaps and growth opportunities.
• AI-Assisted Workflow: Utilise generative AI tools to accelerate data analysis, streamline audience research, analyse sentiment, and support content ideation.
• Reporting: Prepare weekly, monthly and quarterly reports for management, as required, summarising key findings and recommendations.
• Collaboration: Partner directly with design, analytics, content, and campaign teams to feed performance insights back into upcoming creative briefs and business goals.

Necessary Qualifications/Skills:

• Leadership Liaison & Stakeholder Management: Act as the primary bridge between the execution team and top leadership. Present performance data, drive discussions, secure project approvals, and manage delivery timelines to keep work aligned with executive expectations.
• Performance Analysis: Monitor organic and paid social media performance across core platforms (Facebook, Instagram, X, LinkedIn, YouTube). Track metrics like reach rate, engagement depth, sentiment, and social listening trends to evaluate overall campaign impact.
• Strategy Optimisation: Provide data-backed recommendations to optimise posting schedules, content formats, campaign hooks, and messaging across social channels.
• Competitive Analysis: Monitor competitors' online activity, performance, and audience behaviour to identify content gaps and growth opportunities.
• AI-Assisted Workflow: Utilise generative AI tools to accelerate data analysis, streamline audience research, and sentiment analysis.
• Reporting: Prepare weekly, monthly and quarterly reports for management, as required, summarising key findings and recommendations.
• Collaboration: Partner directly with design, analytics, content, and campaign teams to feed social media performance insights back into upcoming creative briefs and business goals.

Qualifications:

• Experience: 3-4 years of experience in social media analysis, digital marketing, or performance reporting.
• Education: Bachelor’s degree in Marketing, Communications, Business or a related discipline.
• Language Proficiency: Full working proficiency in English (written and spoken) and Hindi (strong reading and understanding ability).
• Stakeholder & Timeline Management: Proven ability to manage project timelines, handle executive discussions and secure campaign approvals while maintaining strong peer-level working relationships.
• Presentation Skills: Proven ability to build clean, organised slide decks and written reports using Google Workspace (Docs, Slides, Sheets) and Microsoft Office (PowerPoint, Word).
• Analytical Skills: Proficient with platform-native tools (Meta Business Suite, YouTube Analytics, X Analytics) along with web/dashboard tools like Supermetrics or Brightdata.
• AI Fluency: Hands-on experience using generative AI tools to assist with data analysis, research, trend identification and ideation.
• Attention to Detail: High standard for data accuracy, precise formatting, and error-free reporting.

Additional Bonus Qualifications:

• Certifications: Certifications in social media marketing, Google Analytics, or related areas.
• Experience with Paid Social: Knowledge of paid social media campaigns and their analytics.