Content Creator

Varahe Analytics Private Limited; Khordha; On-site; INR 360,000 - 720,000; Full time

Job summary

Varahe Analytics Private Limited in Odisha seeks a dedicated Content Creator to develop engaging, culturally resonant political content for diverse social media.

The role involves independent asset management, content editing, and strategic messaging to drive audience engagement. A background in Mass Communication or Political Science with Odia proficiency is highly valued.

Qualifications

• Proficiency in Odia language required.
• Proven content creation experience with a portfolio.
• Strong understanding of social media platforms and political content context.
• Interest in Indian politics and regional dynamics.
• Creative thinker with ability to generate fresh ideas.
• Capable of independently managing social media assets and calendars.
• Adaptable to evolving political scenarios and content strategies.
• Education background in Mass Communication, Journalism, Political Science or related field preferred.

Responsibilities

• Create engaging, culturally relevant content for social media aligned with campaign goals.
• Manage social media assets independently, including scheduling and curation.
• Edit content to ensure high quality and consistency.
• Collaborate with the team to craft strategic political messaging.
• Engage audiences, understand sentiments, tailor content accordingly.
• Produce multimedia content (graphics, videos, infographics) to boost impact.
• Track trends and incorporate insights into content strategy.
• Collaborate with designers and editors to ensure seamless cross-channel integration.
• Monitor content performance and optimize strategies based on data.

Skills

Odia language

Content creation

Social media savvy

Political awareness

Creativity

Independence

Adaptability

Content strategy understanding

Education

Bachelor's degree in Mass Communication/Journalism/Political Science (preferred)

Specialization or coursework in Content Creation/Digital Marketing/Political Communication

Job description

Varahe Analytics is one of India’s premier integrated political consulting firms, specializing in building data-driven 360-degree election management. We help our clients with strategic advice and implementation, combining data-backed insights and in-depth ground intelligence into a holistic electoral campaign.

We are passionate about our democracy and the politics that shape our world. We draw on some of the sharpest minds from distinguished institutions and diverse professional backgrounds to help us achieve our goal of building electoral strategies that spark conversations, effect change, and help shape electoral and legislative ecosystems in our country.

About the Team:

As a part of the Communications Team, you will have an unique opportunity to perform original research and analysis relating to legislations, committee reports and the overall functioning of the Parliament and state legislations. This may include interacting with the country's legislators and decision makers and bringing them. The work that we do is one of the most cutting edge and impactful work creating impact and helping shape our country.

What Would This Role Entail?

• Content Creation: Develop engaging and culturally relevant content for various social media platforms, ensuring alignment with the political narrative and campaign goals.
• Independent Content Management: Drive social media assets independently, taking ownership of content creation, curation, and scheduling across platforms.
• Content Editing: Ensure high-quality content by editing and refining content as needed.
• Strategic Messaging: Collaborate with the communication team to develop content that effectively communicates political messages, ideologies, and campaign initiatives.
• Audience Engagement: Foster active engagement with audiences, understanding their sentiments, and tailoring content to resonate with their perspectives.
• Multimedia Production: Utilize multimedia elements such as graphics, videos, and infographics to enhance the visual appeal and impact of content.
• Trend Analysis: Stay updated on political trends, news, and cultural nuances in India, incorporating these insights into the content strategy.
• Collaboration: Collaborate with graphic designers, video editors, and other team members to ensure the seamless integration of content across various channels.
• Analytics and Optimization: Monitor and analyze the performance of content, using data to optimize strategies and enhance audience reach and engagement.

Necessary Qualifications/Skills:

• Language Proficiency: Proficiency in Odia language is a must.
• Content Creation Skills: Proven experience in content creation, with a portfolio demonstrating the ability to craft engaging content.
• Social Media Savvy: In-depth understanding of various social media platforms and trends, especially within the context of political landscape.
• Political Awareness: A keen interest in Indian politics, with an understanding of regional political dynamics, ideologies, and current affairs.
• Creativity: Creative mindset with the ability to generate fresh and innovative ideas for content.
• Independence: Capable of independently managing social media assets and content calendars.
• Adaptability: Ability to adapt quickly to changing political scenarios and adjust content strategies accordingly.
• Bachelor's Degree: A bachelor's degree in Mass Communication, Journalism, Political Science, or a related field is preferred. This educational background provides a solid foundation in communication and political understanding.
• Specialization or Coursework: Candidates with specialization or coursework in Content Creation, Digital Marketing, or Political Communication would be advantageous.