SMO Executive

Webart Technology Pvt. Ltd.; Kolkata District; On-site; INR 279,000 - 446,400; Full time

Job summary

A digital marketing agency is seeking a creative SMO Executive in Kolkata to manage and grow social media presence. The role involves optimizing platforms like Facebook and Instagram, creating engaging content, and running paid campaigns. Ideal candidates should have a strong knowledge of social media management tools and excellent communication skills. This position offers an exciting opportunity to enhance brand engagement and awareness.

Qualifications

• Hands-on experience with major social media platforms is essential.
• Strong analytical skills to track performance and generate reports.
• Experience in managing paid campaigns will be a plus.

Responsibilities

• Manage and optimize social media platforms.
• Create and schedule engaging content for various platforms.
• Develop strategies to increase brand awareness and engagement.
• Monitor social media trends and competitor activities.
• Run paid campaigns and analyze their performance.

Skills

Social Media Management

Content Creation

Analytics Tools

Communication Skills

Tools

Meta Business Suite

Canva

Job description

Job Overview

We are looking for a creative and result-driven SMO Executive to manage and grow our social media presence. The ideal candidate should have hands-on experience in handling social media platforms, executing campaigns, and increasing brand engagement.

Key Responsibilities

• Manage and optimize social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
• Plan, create, and schedule engaging content (posts, reels, stories, creatives)
• Develop and execute social media strategies to increase brand awareness
• Monitor social media trends and competitor activities
• Run paid campaigns (Meta Ads, LinkedIn Ads – basic knowledge preferred)
• Track and analyze performance using analytics tools
• Increase followers, engagement rate, and lead generation
• Coordinate with the design and content team for creatives

Required Skills

• Strong knowledge of Facebook, Instagram, LinkedIn & other social platforms
• Experience with Meta Business Suite and social media tools
• Basic knowledge of Canva or other designing tools
• Understanding of hashtags, trending content & audience targeting
• Good communication and content writing skills
• Ability to analyze insights and prepare performance reports

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