SMO Manager

RGB Web Tech; Chandigarh; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Bonuses

Growth opportunities

Collaborative environment

Modern tools

Impactful work

Job summary

RGB Web Tech in Chandigarh is seeking an SMO Manager to lead social media optimization strategies, increase brand presence, and drive engagement across platforms.

You will create content, plan campaigns, analyze performance, and collaborate with design and marketing teams to deliver measurable results.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field (Master's degree is a plus).
• Proven experience as an SMO Manager or similar role with a successful track record of managing and optimizing social media accounts and campaigns.
• Strong understanding of social media platforms, best practices, and social media management tools.
• Proficiency in content creation, including writing, graphic design, and video production.
• Analytical mindset with the ability to interpret social media metrics and derive actionable insights.
• Excellent written and verbal communication skills.
• Project management skills with the ability to manage multiple social media platforms and campaigns.
• Collaborative and team-oriented mindset, with the ability to work cross-functionally.
• Continuous learning mindset to stay current with evolving social media trends and technologies.
• Experience with social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads) is a plus.

Responsibilities

• Develop and execute social media optimization strategies to meet company goals, including increasing brand awareness, audience engagement, and website traffic.
• Manage social media accounts across platforms (Facebook, Twitter, LinkedIn, Instagram, Pinterest).
• Create and curate engaging content (text, images, videos, infographics) aligned with brand.
• Plan and schedule social media posts with content calendars and marketing initiatives.
• Monitor and engage with the online community, responding to comments and messages.
• Use social media advertising platforms to plan, launch, and optimize paid campaigns.
• Collaborate with graphic designers and content creators for assets.
• Analyze performance metrics (reach, engagement, CTR, conversions) and report findings.
• Provide regular performance reports and recommendations to marketing leadership.
• Stay informed on industry trends and algorithm changes to adapt strategy.
• Manage relationships with vendors, influencers, and agencies.
• Conduct competitor analysis to identify opportunities and gaps.
• Ensure compliance with best practices and policies.
• Collaborate with cross-functional teams to align social media with business goals.

Skills

SMO strategy

Content creation

Analytics

Social media management

Project management

Cross-functional collaboration

Communication

Trend analysis

Advertising platforms

Education

Bachelor's in Marketing

Master's degree (plus)

Tools

Facebook Ads Manager

LinkedIn Ads

Canva

Hootsuite

Buffer

Job description

We are seeking a creative and strategic SMO Manager to lead our social media optimization efforts. The ideal candidate will have a strong understanding of social media platforms, a passion for content creation, and the ability to grow and engage our online community. As an SMO Manager, you will be responsible for developing and implementing strategies to increase our brand's social media presence, engagement, and overall performance.

Key Responsibilities

• Develop and execute comprehensive social media optimization strategies to meet company goals, including increasing brand awareness, audience engagement, and website traffic.
• Manage and oversee social media accounts across various platforms, including but not limited to Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
• Create and curate engaging and shareable content, including text, images, videos, and infographics, that aligns with our brand and resonates with our target audience.
• Plan and schedule social media posts, ensuring consistency and alignment with content calendars and marketing initiatives.
• Monitor and engage with the online community, responding to comments, messages, and mentions promptly and effectively.
• Use social media advertising platforms (e.g., Facebook Ads Manager) to plan, launch, and optimize paid social media campaigns.
• Collaborate with graphic designers and content creators to produce visually appealing and compelling social media assets.
• Analyze social media performance metrics, including reach, engagement, conversion rates, and click-through rates (CTR).
• Provide regular social media performance reports, insights, and recommendations to the marketing team and senior management.
• Stay informed about industry trends, changes in social media algorithms, and emerging social media technologies to adapt strategies accordingly.
• Manage and maintain relationships with social media marketing vendors, influencers, and agencies.
• Conduct competitor analysis to identify opportunities and gaps in our social media efforts.
• Ensure compliance with social media best practices, advertising policies, and legal requirements.
• Collaborate with cross-functional teams, including marketing, public relations, and customer support, to align social media strategies with overall business objectives.

Qualifications And Skills

• Bachelor's degree in Marketing, Communications, Business, or a related field (Master's degree is a plus).
• Proven experience as an SMO Manager or similar role with a successful track record of managing and optimizing social media accounts and campaigns.
• Strong understanding of social media platforms, best practices, and social media management tools.
• Proficiency in content creation, including writing, graphic design, and video production.
• Analytical mindset with the ability to interpret social media metrics and derive actionable insights.
• Excellent written and verbal communication skills.
• Project management skills with the ability to manage multiple social media platforms and campaigns.
• Collaborative and team-oriented mindset, with the ability to work cross-functionally.
• Continuous learning mindset to stay current with evolving social media trends and technologies.
• Experience with social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads) is a plus.

Benefits

• Competitive compensation package and performance-based bonuses.
• Opportunities for professional growth and development.
• Collaborative and innovative work environment.
• Access to the latest social media management tools and technologies.
• Chance to make a significant impact on the company's social media presence and engagement.

Job Type

• Full-time / Freelance / Part-time / Contract

Experience

• A minimum duration of 6 months is mandatory.
• In case of no prior experience, you have the option to apply for an internship.

Location: Chandigarh (U.T.) India