SME - Programmatic Advertising

MarketOne International; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

MarketOne International is seeking an experienced Subject Matter Expert (SME) in programmatic advertising to lead strategy, optimization, and platform troubleshooting. You will collaborate with ad operations, sales, product, and engineering to drive revenue growth and ABM-aligned demand-generation.

You will oversee RTB, header bidding, and monetization across DSPs/SSPs, ensuring brand safety and privacy compliance while mentoring team members on evolving industry developments.

Qualifications

• Bachelor's degree in Marketing, Business, Advertising, CS or related field or equivalent experience.
• 5-7 years hands-on experience in programmatic advertising or related field.
• Strong knowledge of RTB, DSPs, SSPs, header bidding, and programmatic auctions.

Responsibilities

• Act as the primary SME for programmatic advertising, guiding strategy, execution, and troubleshooting.
• Develop programmatic strategies, forecasts, budgets, and investment plans aligned with revenue objectives.
• Manage campaigns across DSPs/SSPs including StackAdapt, DV360, The Trade Desk, and others.

Skills

Programmatic Advertising

RTB

DSPs/SSPs

ABM

Data Activation

Analytics

Education

Bachelor's degree

Tools

StackAdapt

DV360

The Trade Desk

Xandr

PubMatic

Magnite

Index Exchange

OpenX

Google Ad Manager

FreeWheel

Job description

Who are we?

MarketOne International is a global provider of marketing services helping companies identify new prospects, develop sales lead programs, and convert new business. Our wide array of services includes contact database development, event recruitment, automated marketing, sales lead development, primary market research and Lead Lifecycle Management. MarketOne serves leading technology companies around the globe, including 8 of the 10 largest tech companies in the world.

Who are we?

MarketOne International is a global provider of marketing services helping companies identify new prospects, develop sales lead programs, and convert new business. Our wide array of services includes contact database development, event recruitment, automated marketing, sales lead development, primary market research and Lead Lifecycle Management. MarketOne serves leading technology companies around the globe, including 8 of the 10 largest tech companies in the world.

With delivery capability across Europe, Asia Pacific, and the Americas, MarketOne has fast become the go-to partner for large-scale, global marketing initiatives that rely on sophisticated demand generation programs. Our corporate track record features fifteen consecutive years of growth and profitability.

Job Summary

We are looking for an experienced Subject Matter Expert (SME) in Programmatic Advertising to join our team. The ideal candidate will bring deep hands-on expertise in Real Time Bidding (RTB), Supply Side Platforms (SSP), Demand Side Platforms (DSP) and Header Bidding technologies, along with proven B2B programmatic advertising experience. This role serves as the internal go-to expert for programmatic strategy, campaign optimization and platform troubleshooting, working closely with ad operations, sales, product and engineering teams to drive revenue growth and operational excellence while supporting broader B2B demand-generation and Account-Based Marketing (ABM) strategies.

Roles And Responsibilities

• Act as the primary SME for programmatic advertising, guiding strategy, execution, optimization, and troubleshooting
• Proven B2B programmatic advertising experience, preferably supporting clients targeting Fortune 5000 companies, enterprise audiences, and key decision-makers
• Develop programmatic strategies, forecasts, budgets, and investment plans aligned with business and revenue objectives
• Manage and optimize campaigns in StackAdapt and across DSPs, including The Trade Desk, DV360, Amazon DSP, and other relevant platforms
• Oversee SSP integrations, RTB strategies, header bidding, and programmatic monetization solutions, including Prebid.js
• Demonstrate a strong understanding of B2B audience targeting, Account-Based Marketing (ABM), intent-based audiences, first-party data, contextual targeting, and programmatic display/video
• Develop audience, segmentation, and data activation strategies using first-party, second-party, and relevant third-party data
• Monitor and optimize key programmatic KPIs, including CPM, CTR, CPA, ROAS, viewability, win rate, fill rate, yield, and inventory quality
• Analyze campaign, platform, and inventory performance to identify trends, discrepancies, and optimization opportunities
• Partner with analytics and data teams on attribution, measurement and conversion tracking
• Partner with cross-functional teams to align programmatic activity with broader B2B demand-generation and ABM strategies
• Ensure programmatic governance, brand safety, inventory quality, privacy compliance (GDPR and CCPA), and operational best practices across campaigns
• Drive automation and process improvements across campaign setup, optimization, reporting, and troubleshooting
• Evaluate and onboard new programmatic partners, platforms, technologies, and inventory sources; support RFPs, vendor assessments, and commercial negotiations
• Collaborate with sales, ad operations, product, engineering, and analytics teams to grow programmatic revenue and resolve reporting, tracking, billing, and ad-serving issues
• Develop SOPs, best practices, and training materials; mentor team members and stay current on industry, platform, privacy, and cookieless ecosystem developments

Required Skills And Qualifications

• Bachelor’s degree in marketing, Business, Advertising, Computer Science, or a related field, or equivalent practical experience
• 5-7 years of hands-on experience in programmatic advertising, programmatic media, ad monetization, or a related field
• Strong knowledge of the programmatic ecosystem, including RTB, DSPs, SSPs, ad exchanges, header bidding, programmatic auctions, and deal types
• Hands-on experience with StackAdapt and major DSPs and SSPs, including DV360, The Trade Desk, Xandr, PubMatic, Magnite, Index Exchange, OpenX, and other relevant platforms
• Strong understanding of header bidding technologies such as Prebid.js, SSP integrations, programmatic monetization, and ad serving platforms such as Google Ad Manager or FreeWheel
• Strong understanding of B2B audience strategies, including ABM, intent-based targeting, enterprise audience segmentation, and data activation
• Experience with B2B-focused advertising channels, and an understanding of how these channels complement programmatic strategies
• Strong understanding of programmatic performance metrics, including CPM, eCPM, CTR, CPA, ROAS, viewability, fill rate, win rate, bid rate, completion rate, and inventory yield
• Strong analytical skills with experience in attribution, conversion tracking, measurement, data reconciliation, and translating complex data into actionable insights
• Working knowledge of data privacy regulations including GDPR and CCPA, the cookieless advertising ecosystem, and emerging privacy technologies such as Privacy Sandbox; experience evaluating programmatic platforms, partners, and technologies is a plus
• Excellent communication and stakeholder-management skills, with the ability to explain technical and programmatic concepts to both technical and non-technical audiences